Apple is now the top player in the smartphone industry in terms of total devices sales in the Q4. This is the first time in the last five years that Apple has taken the lead over their biggest rivals Samsung according to Strategy Analytics (market research firm).
This was the iPhone’s best performance for over a year, as Apple capitalized on Samsung’s recent missteps
Apple managed to sell 78.3 million iPhones in Q4 2016, which is 17.8% of the total market share. Coming up second was Samsung who managed to sell 77.5 million phones gaining 17.7% of the market share. Let’s not forget that Apple sells only high-end iPhones opposed to a variety of lineups from Samsung ranging from budget to high-end ones.
Samsung’s Note 7 battery fiasco turned out to be very advantageous for Apple’s iPhone sales. China’s Huawei, OPPO, and Vivo filled rest of the top 5 positions ranking respectively.
