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Pepsi P1 gets its Official Launch

Pepsi P1
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What if you get a smartphone that sports a 5.5-inch 1080p screen, 2GB of RAM, a 3,000 mAh battery, and a 13-megapixel Camera, and will cost you just $200, and it is sold by Pepsi. Would you want to get your hand on it?

After series of rumors and leaks, Pepsi has officially launched their new Android based Smartphone. The Pepsi P1 was launched yesterday in China with a budget friendly price. After working with the a licensing partner to market a line of mobile phones and accessories in China, the soft drink powerhouse have finally announced their smartphone.

The Pepsi P1 is built with Aluminum unibody, houses a 5.5″ 1080p screen (with 2.5D glass) and an octa-core Cortex A7 MediaTek MT6592 chipset. The phone has a 13MP Rear camera and a 5MP Front facing selfie camera.

With a fingerprint reader and Pepsi’s famous logo on its back, the smartphone looks common among the trending smartphones in the market. A 3,000mAh battery powers the Pepsi Phone P1. It supports two SIM phone with 4G LTE connectivity. The second SIM tray can replace the second SIM card with a microSD. The software is called dido OS and is based on Android 5.1 Lollipop. It also comes with a protective cover, USB cable, and a charger, and you can also choose the color of the phone when ordering.

Pepsi P1
Pepsi P1 official launch in China is just a test for their market in smartphone industry

The P1 is actually being manufactured by Shenzhen Scooby Communication Equipment Co. via a crowd funding campaign in China. Early bird pricing had the phone priced at $78 which already sold out, followed by higher tiers of $110 and $150 with 1,000 units available each. If the phone successfully hits its funding goal of $469,950 by December 3rd, it will officially launch at around $200.
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With a decent but not high-end specs, Pepsi P1 is currently being sold in china. This is not the first time we have seen a non-smartphone company diving into smartphone business, Kodak Introduced its Kodak IM5 (Made by Bullitt), Cat introduced ruggedized phones.

Pepsi P1
The 3000mAh battery powered Pepsi P1 should have a better battery life.

Will Pepsi P1 stand out in the smartphone market or??

With its decent specs and price and an inclusion of dual SIM, 3000mAh battery and Fingerprint sensor can be a possible plus point that can help in sales of the smartphone.

With the huge marketing capability, Pepsi can easily penetrate through the market in a small amount of time, which smartphone companies like Xiaomi, Oppo and Gionee has not been able to. It cannot be predicted yet if this smartphone will launch in Nepal. There is a high probability that the product will be launched in Nepal or outside China. Like soft drinks, Pepsi’s Lite Variant or the Diet Version Pepsi might also launch a lite version in the future.

Pepsi Phone P1 Specification:

  • 5.5-inch (1080 x 1920 pixels) Full HD 2.5D Curved Screen display
  • 1.7 GHz Octa-core MediaTek MT6592 processor with Mali 450-MP4 GPU
  • 2GB RAM, 16GB internal memory, microSD expansion slot
  • Hybrid Dual SIM (second nano SIM slot can also be used as microSD slot)
  • dido OS 6.1 based on Android 5.1 (Lollipop)
  • 13MP rear camera with LED Flash (f/2.0, 1/3.06″)
  • 5MP front facing camera
  • Fingerprint sensor
  • Dimensions: 152.2 ×76.2×7.7 mm; Weight: 158g
  • 4G LTE / 3G, WiFi 802.1 b/g/n, Bluetooth 4.0, GPS
  • 3000mAh Battery