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Xiaomi is a Chinese consumer electronics brand founded in 2010. So, it's a pretty recent player in the smartphone and accessories space. Despite this, it has had a major impact on the landscape, especially in the budget and midrange markets. In 2023, Xiaomi is one of the top five accessories sellers in the world specializing in TWS earbuds, neckbands, smartwatches, fitness trackers, and so on. Besides those, the company also sells flashlights, televisions, drones, Air purifiers, smart home devices, and more. Xiaomi is a constituent of the Hang Seng Index and was founded by Lia Bint (ex-vice president of Google China Institute of Engineering) in 2010. The company expanded outside China in 2014 with global headquarters in Singapore. "As a team, we share the same relentless pursuit of perfection, constantly refining and enhancing our products to create the best user experience possible." - Xiaomi's core beliefs lie in creating great user experience without paying a hefty premium. Xiaomi employs various strategies to sell for a competitive price including keeping low margins, keeping products in the market longer, and keeping low inventory via flash sales.
In Nepal, Xiaomi has gained immense popularity with its audio accessories and wearables. In the first category, it offers everything from wired earphones to neckbands and TWS earbuds. Let's first discuss the pricing strategy of Xiaomi (for accessories) in Nepal. Before Xiaomi products would be listed with an MRP (Maximum Retail Price) and an MSP (Minimum Selling Price) but that all changed in July of 2022. Now, they only carry the MRP which is higher than MSP. That being said, some stores might still offer discounts on Xiaomi’s MRP. For the best possible price, always refer to authorized stores such as Hukut.
Xiaomi sells affordable yet quality TWS earbuds starting from NPR 2,899. Their Lite series is especially popular among youths looking to get into the wireless audio space. Besides that, their regular Buds which cost NPR 5,000- NPR 8,000 are also up for grabs. Their entry-level Essential Buds are also quite decent for the price. Since it's a proven brand, you can't really go wrong with any of Xiaomi's options. And they aren't overpriced in Nepal (unlike some other options) which is just the cherry on top.
| Xiaomi TWS Price List | Price in Nepal |
| Redmi Buds Essential | Rs. 2,899 |
| Redmi Buds 4 Active | Rs. 2,999 |
| Redmi Earbuds S | Rs. 3,199 |
| Redmi Buds 3 Lite | Rs. 3,399 |
| Redmi Buds 4 Lite | Rs. 3,499 |
| Redmi Buds 4 | Rs. 6,999 |