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Xiaomi is a Chinese consumer electronics brand founded in 2010. So, it's a pretty recent player in the smartphone and accessories space. Despite this, it has had a major impact on the landscape, especially in the budget and midrange markets. Moreover, Xiaomi is one of the largest brands in the world specializing in TWS earbuds, neckbands, smartwatches, fitness trackers, and so on. Besides those, the company also sells flashlights, televisions, drones, air purifiers, smart home devices, and more. Xiaomi is a constituent of the Hang Seng Index and was founded by Lia Bint (ex-vice president of Google China Institute of Engineering) in 2010. The company expanded outside China in 2014 with a global headquarters in Singapore. "As a team, we share the same relentless pursuit of perfection, constantly refining and enhancing our products to create the best user experience possible." - Xiaomi's core beliefs lie in creating great user experience without paying a hefty premium. Xiaomi employs various strategies to sell for a competitive price including keeping low margins, keeping products in the market longer, and keeping low inventory via flash sales.
In Nepal, Xiaomi has gained immense popularity with its audio accessories and wearables. In the first category, it offers everything from wired earphones and TWS earbuds to speakers. Let's first discuss the pricing strategy of Xiaomi (for accessories) in Nepal. Before Xiaomi products would be listed with an MRP (Maximum Retail Price) and an MSP (Minimum Selling Price) but that all changed in July of 2022. Now, they only carry the MRP which is higher than MSP. That being said, some stores might still offer discounts on Xiaomi’s MRP. For the best possible price, always refer to authorized stores such as Dizikart.
Xiaomi sells quality yet affordable speakers starting from NPR 2,499. At this time, Xiaomi offers just two speakers, the lower one with 5W output, an IP67 rating, and a portable pocket design (200 grams). In the meantime, the company’s more expensive speaker is priced at NPR 6,299 and comes with 30W output. It also got an IP67 rating and award-winning design "reddot Winner 2024".
Xiaomi has become one of the major smartphone sellers in Nepal over time. While its accessories side is also on the bright side. Its commitment to offering affordable and feature-rich smartphones and accessories has positioned it as a significant player in the Nepali market, providing consumers with accessible technology that meets their needs. Xiaomi products can be easily purchased from online platforms like Dizikart or via offline retail shops.
| Product Name | Price in Nepal (NPR) |
|---|---|
| Xiaomi Sound Outdoor | NPR 6,299 (Default) |