Itel

Itel is a budget smartphone and feature phone brand founded in 2007, known for offering affordable mobile devices primarily aimed at emerging markets, especially in Africa, South Asia, and parts of Southeast Asia. Itel focuses on delivering basic functionality, durable builds, and long battery life in its devices, making them accessible and practical for entry-level users. The brand is part of Transsion Holdings, a Chinese conglomerate that also owns the sister brands Tecno and Infinix, which target slightly different segments within similar markets. Together, these brands help Transsion capture a significant share of the mobile phone market in emerging regions.