Apple is still the king after all!
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The global smartphone market is surprisingly showing signs of a steady recovery, growing by 2% in 2025. And this marks the second year in a row that we’ve seen the market bounce back, mostly driven by people wanting more expensive phones and better 5G access in developing regions. This article will discuss everything about the latest Global Smartphone Market trends, including its rumours, specifications, and availability. Let's dive in!
Global Market Overview
Growth and Regional Trends
While the overall market is up, the growth isn't happening everywhere at the same time. Places like Japan, the Middle East, and Africa saw a lot of activity, while more mature markets were a bit slower. A big reason for this soar in smartphone purchases is that financing options are getting better, and more accessible, hence this is making it easier for people to grab high-end devices that used to be out of reach.
Top Brand Performances
Apple had a huge year once again. The took the number one spot with a 20% market share. They saw 10% growth, which was the highest among the top players, thanks to the iPhone 17 launch and strong sales in India. Samsung followed closely in second place. While they did face some pressure in Europe, their Galaxy S25 and Fold7 series seems to have kept them strong in the premium segment, and the A-series did the heavy lifting in the mid-range.
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The Competition
Xiaomi stayed in third place and actually seems to have led the pack in China. They’ve been doing well with a mix of affordable and premium phones in Nepal as well. Vivo also saw some growth whereas OPPO struggled a bit with a 4% drop due to tough competition in China. Interestingly, smaller brands like Nothing and Google are growing fast as well. Nothing saw 31% in growth, while as Google saw 25% in growth.
Smartphone Market Share 2025
The market recovery is clear, but 2026 might be a bit tougher. Some analysts argue that chip shortages and rising prices are something to be seen as manufacturers are now focusing more on AI data centers than phone parts.
Article Last updated: January 13, 2026