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ZTE Corporation is one of the oldest players in the mobile phone industry, founded back in 1985 in China. Unlike newer brands that started with smartphones, ZTE has been making phones since before the smartphone era—putting it in the same league as Nokia and Motorola in terms of legacy. Today, ZTE is a partially state-owned technology company listed on both the Hong Kong and Shenzhen Stock Exchanges. The company has invested heavily in innovation, and they're also actively developing core telecommunications technology. ZTE has also ventured into interesting niches like foldable phones (Nubia Flip 5G), gaming devices (RedMagic series), and even specialized phones for music lovers.
ZTE officially entered Nepal in 2016 but left the competition a couple of years ago. Now, the brand has made an official comeback through Shanker Group (previously distributed by Jagadamba Mobiles Pvt. Ltd.), and they now bring fresh energy to the budget smartphone segment. ZTE pioneered Nepal's mobile data services way back in 2005 in partnership with Nepal Telecom, so they're not entirely new to the Nepali market. The return comes with a lineup of budget and mid-range devices from both the Blade and Nubia series. While brands like Xiaomi dominate with their Redmi Note series, let's see what ZTE can do in an already crowded segment.
The Blade series represents ZTE's entry-level and budget offerings. These phones pack essentials like large displays (often 6.5 inches or bigger), decent battery life with 5000mAh cells, and clean Android experiences. Most Blade phones use Unisoc processors that are very basic chipsets in themselves, but they capable enough for daily use. The Blade A75, for instance, comes with a 90Hz display and 50MP camera, which makes it a far more capable phone. If you're someone who just needs WhatsApp, social media, and casual photography, a Blade phone, in my opinion, makes perfect sense.
Nubia represents ZTE's slightly more ambitious side. These devices sit in the lower mid-range segment with better processors, higher refresh rate displays, and improved camera systems. The Nubia A56 and V70 Max, for example, feature 90Hz screens and multi-camera setups that go beyond the single-lens approach common in ultra-budget phones. While they're not as good as the Nothing's Glyph Interface or OnePlus's premium software experience, its fair to say, Nubia phones offer a step up in user experience without the jump in price you'd see with Honor's Number series. They're decent for young buyers who can't stretch their budget to Rs. 50,000+. Some Nubia models also borrow design cues from premium brands—the A36, for instance, has a rear camera module that looks very similar to iPhone aesthetics, though the front still uses a teardrop notch.
Shanker Group currently handles distribution and after-sales support for ZTE products in Nepal. For service inquiries or warranty claims, customers can reach out to authorized service centers. However, unlike Xiaomi's extensive network of dozens of service points across the country, ZTE's service infrastructure is still developing. This is something to consider if you live outside major cities—because repairs might require traveling to Kathmandu or waiting longer for parts.
ZTE's return to Nepal definitely brings fresh competition to the budget segment. The brand offers sno-nonsense smartphones at what i believe is fairly priced. It's true they don't have the marketing hype of Nothing or the ecosystem of Xiaomi, but this doesn't mean ZTE phones do not deliver solid value for money. The biggest question mark remains after-sales support—their service network needs expansion to truly compete with established players. But if you're looking for an affordable phone with decent specs, ZTE deserves consideration. You can purchase ZTE products easily from online platforms like Daraz and Dizikart.
| Product Name | Price |
|---|---|
| ZTE Blade A75 (4GB + 128GB) | Rs. 14,499 |
| ZTE Nubia V70 Max (6GB + 128GB) | Rs. 15,999 |
| ZTE Blade V70 (4GB + 256GB) | Rs. 15,499 |
| ZTE Blade V70 (4GB + 256GB) | Rs. 15,499 |
| ZTE Blade V70 (8GB + 256GB) | Rs. 18,999 |
| ZTE Blade V70 (8GB + 256GB) | Rs. 18,999 |
| ZTE Nubia A56 (4GB + 128GB) | Rs. 12,999 |
| ZTE Blade A35e (2GB+64GB) | Rs. 10,499 |
| ZTE Nubia A36 (4GB + 64GB) | Rs. 11,999 |
| ZTE Nubia V80 Max (8GB + 128GB) | Rs. 18,999 |
| ZTE Nubia V80 Max (8GB + 256GB) | Rs. 20,999 |
| ZTE Nubia V80 Design (8GB + 128GB) | Rs. 19,999 |
| ZTE Nubia V80 Design (8GB + 256GB) | Rs. 21,999 |
| ZTE nubia Air (8GB + 256GB) | Rs. 33,999 |
| ZTE Blade A55 (4GB+64GB) | Rs. 14,499 |