Realme: Brand Overview
Realme is one of the newest yet most impactful players in the smartphone space. Founded in 2018, Realme started out as a sub-brand of OPPO eventually venturing off as its own brand. It is a Chinese consumer electronics brand with the "dare to leap" primarily focused on smartphones and complementary devices. Realme was initially founded to rival Xiaomi's Redmi lineup both of which target youths and millennials with budget-friendly feature-rich smartphones. Today Realme's number series is a direct competitor to Redmi's Note lineup of smartphones. Alongside that, they also have flagships and Narzo devices which serve their respective niches as well. Besides smartphones, Realme also sells tablets, earbuds, power banks, smart TVs, smartwatches, and other IoT devices.
Realme in Nepal
Realme smartphones are extremely popular in Nepal. Be it the best value Number Series, the exciting GT Pro series, or the glamourous Narzo series. It’s accessories are also popular in the market. But they've had the furthest thing from smooth sailing. Realme initially entered the Nepalese market in 2019 with Jagadamba Mobiles as their national distributor (ND). Later, they changed their ND to Pashupati Tradeline Pvt. Ltd. But regardless of the distributor, Nepalese Realme Phones were overpriced and after public scrutiny followed by a huge backlash, they were forced to take a different approach. Realme re-entered Nepal in August 2021 with Shankar Group as their new ND. To prevent the same mistakes, Shankar Group promised aggressive pricing among other things.
Realme TWS Earbuds
Realme sells quality TWS earbuds starting from NPR 3,999. The brand used to sell affordable products under its Dizo sub brand but it’s dissolved. Since it's a proven brand, you can't really go wrong with any of Realme's options.