CMF

“CMF by Nothing” is a sub-brand launched by the tech company “Nothing”, founded by Carl Pei. CMF aims to provide more affordable tech products with a focus on “Colour, Material, and Finish” (hence the name CMF), targeting consumers who want stylish, well-designed gadgets without premium price tags. CMF’s products are distinguished by minimalist design aesthetics, similar to Nothing’s core brand but with a focus on budget-friendly offerings. Their lineup includes items like smartwatches, earbuds, chargers, and smartphones too. CMF allows Nothing to compete in a broader market segment, balancing innovation with affordability.