Despite being one of the youngest companies in the tech market, London based Nothing has achieved remarkable progress with its unique looking smartphones and accessories. The company’s latest product under its CMF sub-brand, also saw chart topping success, selling over 100,000 units within just 3 hours of launch. Too good to be true, innit? In this article, we will discuss how well the product is doing on the market.
CMF Phone 1 flies out of shelves!
Launched on July 12, the (CMF) Phone 1 is the first smartphone from Nothing’s sub-brand, CMF. And a quick look at the spec sheet reveals that it is one of the best value propositions in the smartphone market right now which is also reflected in its strong sales achievement.
The company launched this sub brand focusing on a more budget-friendly audience with accessories featuring unique designs. This new device has gathered attention for its eye-catching looks and competitive pricing.
CMF Phone 1 set a new record selling a whopping 100,000 units in just 3 hours. This performance even outpaces the 24 hours it took for the Nothing Phone (2a) to reach that milestone.
Here’s more
In a statement to GSMArena, Nothing co-founder Akis Evangeldis expressed enthusiasm about the device’s reception. He emphasized that the CMF Phone 1 is meant to shake up the budget-friendly smartphone market, which he thinks has been ignored for a while.
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What makes it different?
The CMF Phone 1 is a compelling budget mid-range smartphone with compelling features. It offers a unique blend of customization, performance, and affordability. Some of its additional features are:
- Customizable design: Users can change the phone’s appearance with interchangeable covers in various colours and finishes.
- Versatile accessories: The device can be used with extra items like lanyards, card holders, and stands to make it more useful and to personalize it to your taste.
- Affordable pricing: Starting at ₹15,999 for the base model (6/128GB) in India, it offers premium features at a competitive price point.
- Performance: Powered by a MediaTek Dimensity 7300 5G chip, with up to 8GB RAM and 256GB storage, running Nothing OS 2.6.0 based on Android 14.
- Software support: CMF commits to two years of OS updates and three years of security patches.
To learn more, check out our dedicated article on the CMF Phone 1.
Initial Hurdles of CMF Phone 1 in Nepal
In the context of Nepal, the initial market response to the CMF Phone 1 wasn’t very promising due to its inflated price (NPR 36,999). However, the company was quick to address this issue. While the phone is still selling at the same price, Nothing is offering a complimentary pair of CMF Buds worth NPR 8,000 that effectively brings down the price to a more digestible 29,000.
- Meanwhile, watch our CMF Phone 1 Unboxing & Review:
