xAI Launches Grok Imagine 1.0 for AI-Powered video creation

xAI has rolled out Grok Imagine 1.0, which is an update to its AI video platform that’s competing with other giants like Sora 2, Veo 3.1, etc. The company says the platform handled over 1.2 billion videos in the past month, showing there’s already a lot of activity on it. This article will break down what Grok Imagine 1.0 can do, how the new API works, and who might find it useful.

Grok Imagine 1.0 Overview

Text and Images Into Video

Grok Imagine 1.0 can generate videos from text prompts or static images, up to 10 seconds long at 720p. Its main focus is on keeping motion smooth, objects interacting realistically, and scenes looking consistent across frames. You can create clips in portrait, landscape, or platform-ready formats. Although testing demonstrates that, the model still struggles with the interaction problem, particularly if you feed it your on prior image.

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Editing and API

Beyond generating videos, Grok Imagine 1.0 also lets you edit the footage directly. You can swap objects in a scene, change colors, or lighting from sunlight to fog or sunset, and even animate characters from user-provided performances. Other than that, sketches and line drawings can also be turned into animated videos, and existing clips can also be restyled or refined without leaving the platform.

xAI also launched a Grok Imagine API for developers and creative teams. It can helo you generate videos, add audio, and edit sequences, all through one set of APIs.

Grok Imagine Availability

You can use the Grok Imagine here. Moreover, the Grok Imagine API is available via partner platforms and xAI’s own tools. 

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