Micromax’s subbrand Yu is back! The company has just unveiled a new smartphone, the Yu Yureka Black, in India for INR. 8,999 (US$140). As of now, it will be available for purchase only in India via Flipkart starting June 6.
For the price of Rs. 8,999, Micromax is offering a 5-inch Full HD IPS display with 2.D curved glass and gorilla glass 3 protection. It is powered by a Qualcomm Snapdragon 430 octacore processor and 4GB of RAM. Storage wise, it has 32GB of inbuilt storage with microSD support upto 128GB.
In terms of camera, the Yu Yureka Black is equipped with a 13MP back camera and an 8MP front camera. It is currently running on Android 6.0.1 Marshmallow, however, Micromax has confirmed to roll out Nougat update in the future. Backing up the phone is a 3000mAh battery. Connectivity options include 4G LTE, Bluetooth, Wi-Fi, Micro-USB, and GPS.
The Yu Yureka Black has a premium design with a full metal body. The fingerprint scanner is located on the home button. Last month, Micromax Nepal launched Yu Yurnicorn in Nepal, so we can expect the phone to launch in Nepal albeit at a higher price tag. The national distributor of Micromax in Nepal (Pashupati Tradelink Pvt. Ltd.) might partner with e-commerce giants Kaymu to launch Yu Yureka Black in Nepal.
