Colors Xfactor Elite E10 Review: The budget Android Lollipop Smartphone

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Colors recently launched the Colors Xfactor Elite E10, a phone that costs a little under Rs. 13,000 and runs Android Lollipop out-of-the-box. It also has a Quad-core processor and 2GB of RAM. Should this be the smartphone any first-time buyer should consider? Let’s find out.


Like any other pocket-friendly smartphone, the Colors Xfactor Elite E10 comes with a plastic build quality. The gold trim running around the edges is actually made out of plastic, but Colors has given it a metallic coating to add some gleam. It has a glossy back panel and despite made completely out of plastic, the phone feels premium in the hands. It weighs 148 gms and is comfortable to hold and work with one hand.

Let’s talk about its physical overview: On the front, there is A 5-inch screen and above it there is an earpiece, front camera, and ambient light sensor. Just below the screen, there is a row of touch-sensitive capacitive buttons for navigation, which is backlit. On the right-hand side, there is a power button and on the left are volume keys. We can find the micro USB port and headphone jack on top. There is a single speaker grill on the bottom. On the back side, we can see an 8MP shooter with dual tone LED flash. The back panel is removable giving it access to the battery, two SIM cards and microSD slot that is upgradable up to 32GB.

The screen is deprived of Gorilla Glass protection and we recommend you to get a screen protector to save the display from scratches. Also, inside the box content, you get a free flip cover that provides the phone with a little bit of protection too.


Colors Xfactor Elite E10 Benchmark
Colors Xfactor Elite E10 Benchmark Scores 350 and 1047 in single core and Multi-core Score resp.

The Colors Elite E10 comes with a 5 inch 720P IPS display. The screen is bright and produces accurate colors. However, it suffers when exposed to direct sunlight and has average viewing angles like other budget-oriented smartphones. The touch is very responsive and supports up to 5 fingers.


What we really like about this phone is it runs on Stock version of Android 5.1 Lollipop. It’s the closest that you get to Nexus experience. The chances of this phone getting the Marshmallow update is also very high.

Colors have added some Gesture Control with which you can launch certain apps like Camera, Contacts, etc with ease. There is also double tap in feature that wakes up the phone with the double tap.

With flip cover, you get this neat looking watch face. You can get to quick settings if you swipe it. Where you’ll find options like message, settings, music etc. This is a pretty neat feature that we find really useful. You can even change it to digital mode, where you’ll also find the battery percentage, date and time.


The Colors Elite E10 has a quad core 1.3Ghz Cortex A7 32bit processor manufactured by spectrum. Since it’s a quadcore processor with 2GB RAM and runs a stock version of Android, multitasking is a breeze. However, this spectrum processor has a low performing cortex A7 cores which means it suffers a lot while running mid-end to high-end games. Having said that, the phone handles most of the casual games like temple run and subway surfers.


The camera is one area where the phone disappoints. The 8MP primary camera once again points to the fact that Megapixel is not the only factor that matters. The camera is average at best with capabilities to take mediocre photos in daylight and grainy indoor photos. The front 2MP camera is also pretty average. You can take some casual selfies, but it’s nowhere near being a selfie camera.

Colors Xfactor Elite E10 Camera
The Colors Xfactor Elite E10 packed with 8MP Camera and an LED Flash

However, Colors have told us that they will be rolling out a software patch next week to fix the camera issue. We will let you know  how much extent this update will fix the camera.


Battery life of Elite E10 is also pretty average. The smartphone delivers one full day of battery life with light usage. Even with mediocre usage, you can eke out 5-6 hours of juice on one charge.

Colors Xfactor Elite E10 battery
Colors Xfactor Elite E10, Removable back and SIM Slot and Additional Storage slot

The phone is deprived of quick charging and it takes approximately 2.5 hours for the rather small 2,000mAh battery of the smartphone to charge from 0 to 100% even with the bundled charger.


As for the verdict, the Colors Xfactor Elite E10 is a decent smartphone for the price. It has a very good screen, runs stock android 5.1 lollipop, and has acceptable performance. However, camera performance and average battery life mean it is nowhere being a perfect budget phone.

colors-xfactor-elite-e10-review-the-budget-android-lollipop-smartphoneThe colors Elite E10 is a decent smartphone for the price. It has a very good screen, runs stock android 5.1 lollipop, and has acceptable performance. However, camera performance and average battery life means it is nowhere being a perfect budget phone.