With above two dozens of smartphone brands in Nepal, smartphone market seems quite concentrated (or rather complicated). Yet foreign smartphone brands and mobile distributors in Nepal are seeing the smartphone market potential in Nepal more than ever. And the same force has brought three new brands in Nepal. The new brands to step their foot on Nepal are Oraimo, Itel and TECNO Mobile. Itel and TECNO Mobile are smartphone brands whereas Oraimo is the brand for mobile accessories. All these brands are the products of Transsion Holdings Company with Mahalaxmi Mobile serving as an authorized distributor to make this arrival possible in Nepal.
Though a number of smartphone brands are prevailing in Nepali smartphone market, the services they provide are not so good to speak off. Customers are often disheartened by the limited number of service centers and their unsatisfactory services. And this new smartphone brands seem to catch the weakness in the trend and promises to offer some luring warranties and services. Speaking of the warranties, the company vows to provide 13 months warranty on TECNO mobiles and 12 months warranty on Itel mobiles. On the other side, there is a replacement facility if the phone gets dysfunctional and cannot be repaired technically within 100 days of the purchase.
On the launch ceremony, four smartphones were made public under the TECNO Mobile brand which is priced in the range of Rs.7, 500 to Rs.25, 000. Similarly, under the Itel mobile brand, five feature phones and two smartphones were unveiled whose price varies from Rs.800 to Rs.6, 000. Though many devices are released so far under the brand name of Itel and TECNO, only a limited number of phones were launched in the event. Addressing the matter, Mahalaxmi mobiles assured to launch in an additional number of smartphones in Nepal if the market seems favorable. They also mentioned that the customers should not have to wait for Oraimo accessories as all the products will be soon available in Nepal.
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