Vivo is launching an affordable sub-brand 'Jovi' soon

Vivo is preparing to expand its brand by introducing a sub-brand Jovi. This series is aimed at offering affordable entry-level smartphones with the first being the expected Jovi Y39 5G. With this, Vivo will operate two different subbrands: 'Jovi' and 'IQOO' all while continuing to sell under its own name as well.

Jovi Y39 5G Overview

Recently, a new device with the model number V2444A appeared on Geekbench, and it’s expected to be the Jovi Y39 5G. This phone is likely to come as a successor to the Vivo Y38 5G and will feature 5G connectivity. The Geekbench listing reveals that the device achieved a single-core score of 912 and a multi-core score of 2,214.

What we know so far

The listing provides some key details about the phone’s specifications. The expected Jovi Y39 5G will feature an octa-core processor with a maximum clock speed of 2.21GHz, likely the Snapdragon 4 Gen 2. The device is also equipped with an Adreno 613 GPU. The tested unit features 8GB of RAM and runs on Android 15.

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Given that this phone is likely going to be a successor to Vivo Y38 5G we can speculate some additional features beforehand. In terms of battery life, the Jovi Y39 5G could come with a 6,000mAh battery, supporting 44W wired charging. The display is expected to be a 6.68-inch LCD with a 120Hz refresh rate, while the camera setup might include a 50MP main sensor and an 8MP front-facing camera. While there is no official announcement about this smartphone, we expect more details to appear soon. Stay tuned for further updates!

• Meanwhile, watch our iQOO 13 review video: