Official: Lionel Messi leaves Samsung to join Huawei

The best football player of the world will be the new Global brand ambassador of the brand leader in smartphones. Lionel’s passion inspires millions worldwide to strive for excellence and connect with greatness as Huawei does by innovating in communication

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Lionel Messi, the five-time ballon d’Or winner and currently one of the best players in world football, has become the new global brand ambassador for Huawei. It’s a big marketing success for Huawei, a company who in recent years have expanded their image around the world with collaboration with Football clubs like Arsenal, Atletico Madrid, and Borussia Dortmund.

Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” – Kevin Ho, President, Handset Business, Huawei Consumer BG.

Here’s what Messi has to say:

Earlier you were associated with Samsung why did you move?

Lionel Messi: The work I did with them was good and I really enjoyed it. What I’m doing with Huawei is even better because we share a lot of the same perspectives regarding goals and dreams, and how to achieve them. I think we’re a really good fit.

What is the deal with Huawei?

Lionel Messi: Today we want to inspire people to pursue their goals and persevere to achieve them. That is what matters today. We share the same wish to connect with greatness and to be better everyday. Right now Huawei is the 3rd biggest smartphone manufacturer in the world and I am sure that pretty soon they’ll be the 1st. Also we both do what we do because we love it, because it comes natural for us and that is why we enjoy it so much; that for me is a luxury, an experience, same as Huawei always seeks to provide premium experiences to their users. We love football and communication respectively because they connect people with greatness on so many levels.

For how long will you be Huawei’s Global Ambassador?

Lionel Messi: I’m very happy with this collaboration so we will be together for years to come.


You have been associated with Samsung and now Huawei, are you particularly fond of gadgets? Which is your favorite?

Lionel Messi: Right now the Mate 8, it is super fast, the screen is big but the phone isn’t, I never have to carry a charger since the battery lasts two days and the photos I take with it look amazing.