Realme announces its new sub-brand ‘D’ to focus on smart home devices

Realme sub-brand D
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Even though Realme is a separate entity, the company is still reliant on its sister company Oppo for several of its resources. Now, Realme has announced its own sub-brand called ‘D’ under the Realme TechLife division which will focus on AIoT products.

Realme ‘D’

Don’t get confused here. The company hasn’t disclosed the full name of its sub-brand yet and the letter D just seems to be a placeholder of the forthcoming brand’s initials for now.

Realme is aiming to collaborate with innovative companies to help create its new ecosystem products chain. The criteria include high user demand, uniform design language, quality, and experience. On the other hand, Realme will help with R&D, supply chain, and quality assurance.

Through its official Twitter handle, Realme TechLife shared that its new brand started with a DREAM, which led to a DISCOVERY of new DESIGN and DEVELOPMENT, to produce something DIFFERENT. Realme also promises to give consumers a differentiated proposition for enhancing everyday lives with their technology.

Realme India and Europe CEO, Madhav Sheth says ”We will be supporting our partners who have joined the “realme TechLife” platform with our product, R&D, supply, and quality assurance. We leave options to onboard brands to choose their original equipment manufacturer (OEM) partners freely”.

Launch

Realme will launch its sub-brand ‘D’ formally on May 25, 2021. On the same day, we will also see the debut of the first D-branded products. Similarly, in addition to the name, the website and social media accounts of the company will go live on the same day as well.

  • Meanwhile, check out our review of the Realme 8 Pro.