Vivo plans to launch its ever mixed reality headsets

Published Jul 29, 2024

Vivo plans to launch its ever mixed reality headsets

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Vivo recently hosted the Imaging Festival in China. At this event, the company shared its plan to launch the MR headset and announced details about its next flagship smartphone. These phones, likely the Vivo X200 series, will feature an in-house Blueprint image sensor, Blueprint Algorithm Matrix, and Blueprint Imaging chip. The major highlight of the event was Vivo's announcement of a new mixed reality (MR) headset set to launch next year. In this article, we will discuss everything we know about the upcoming Vivo MR Headset. Let’s dive in!

Vivo MR Headset Overview

MR Headset

Vivo confirmed that it will launch an MR wearable headset in 2025. This announcement follows hints made earlier this year by Hu Baishan, Vivo’s executive vice president. He had mentioned MR as the next big step in mobile technology.

But What is ‘MR’?

MR stands for mixed reality. Mixed reality (MR) merges the physical and digital worlds, creating environments where real and virtual objects coexist and interact in real-time. It combines elements of augmented reality (AR) and virtual reality (VR), enabling users to seamlessly interact with both physical and digital elements.

Past Extended Reality Efforts

This is not Vivo's first step into extended reality (XR). The company released its first AR smart glasses in 2019. However, those glasses needed to be paired with Vivo's 5G smartphones to work.

Market Performance and Competitors

Vivo is doing well in the market. According to Canalys, Vivo holds a 19% share of the Chinese smartphone market. The company’s high-end Vivo X series continues to grow. Meanwhile, competitors like Huawei and Oppo are also rumored to be working on MR products, but they have not made any official announcements yet.

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Vivo MR Headset Conclusion

Vivo's entry into the MR space is a major step in the wearable device market. The company’s success in the smartphone sector may help it in this new area. More details about the MR headset are expected as the launch date approaches.