Apex Digital, the mobile chain store, had opened its first store in the beginning of this month. They have already extended the showrooms to five different cities and this is not where they stop. The largest store of the chain opens today at Narayangadh.
The store is located at Sahid Chowk, Narayangadh and it is not just a shop to buy a phone. The outlet is designed as an experience store, a place where the customers can touch, feel, use and compare the smartphones of different brands under the same roof. The store has several interactive booths, for experiencing the phones. A lot of stores today are called experience stores but they fail to provide the quality experience and the space generally is not enough for a convenient experience. According to Prakash Subedi, the marketing manager of Apex Digital, “The new store is 1500 square feet in area, which is the largest multi-brand store in Nepal”. It is indeed spacious area for an experience store to ensure flexibility and convenience to the customers.
The currently available brands are Apple, Samsung, Gionee, HTC, ZTE, Xiaomi and Lenovo. Upon buying a phone, the customers will receive a variety of presents. Cash discount up to 50% will be provided to the customers along with a tempered glass and a case, with every purchase. Customers will also be presented with Pamacare scents and many other attractive gifts depending upon their purchase. Customers also get a chance to win 32 inch LED TV and a scooty as ‘Bumper Gift Hamper’.
With a motto of “’Biswash Chari, Nepal Bhari’, Apex Digital plans to open 40 stores in next the two years throughout the nation. For this nationwide extension, the company prepares to extend their next stores at Dang and Itahari soon.