HONOR splashed at MWC 2025 in Barcelona, making a bold AI strategy and new devices. This article will discuss everything about the latest Honor Alpha Plan and what went down.
HONOR ALPHA PLAN Overview
HONOR kicked things off with the HONOR ALPHA PLAN, a three-step strategy to become a top player in AI device ecosystems. It’s a big shift from just making smartphones. They’re putting $10 billion into this over the next five years and teaming up with companies like Qualcomm and Google Cloud. The plan starts with smarter phones, moves to physical AI devices, and ends with a push into the AGI era. Each step builds on the last, aiming to change how tech fits into our lives.
Step 1: Smartphones with AI Agents
The first part focuses on phones that do more on their own. HONOR wants to add AI agents that can handle tasks like booking a restaurant by checking your calendar and traffic. In addition, they’re rolling out features like AiMAGE to boost camera quality. This sets the stage for a more connected device lineup.
Step 2: Physical AI Devices
Next, HONOR plans to branch out into physical AI gear. Think robots or other smart devices that go beyond phones. Furthermore, they aim to work with others in the industry to create a new standard for AI ecosystems. It’s about opening up new possibilities for tech.
Step 3: AGI Era
The final step is all about the artificial general intelligence (AGI) era. HONOR wants to help shape a new tech paradigm that could impact society on a big scale. For example, they see this as a way to unlock human potential through AI. It’s a long-term vision with a lot riding on it.
HONOR ALPHA PLAN launch date
HONOR also showed off some new devices to back up their AI focus. The HONOR MagicBook Pro 14 is a laptop with long battery life and a vine-leaf curved design. Additionally, the HONOR Pad V9 is a tablet with an 11.5-inch display and MediaTek Dimensity 8350 Elite for work or study. The HONOR Watch 5 Ultra offers 15 days of battery life and tracks fitness. Meanwhile, the HONOR Earbuds Open bring real-time translation to the table.
- Meanwhile, check out our review of the OnePlus 13R
