Jyoti Group launches Obi Worldphone in Nepal

Following successful launches in more than ten other markets, including Vietnam, Dubai, India and Latin America, Obi Worldphone chose Nepal as its next market and aims to reach out to millennials who want a beautiful, well-designed smartphone devoid of a steep price tag.

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Starck Tech, a subsidiary of Jyoti Group — one of the biggest industrial and trading powerhouse of Nepal has been appointed as the national distributor of Obi Worldphone. If you are not aware of the Obi Worldphone, it’s a smartphone brand co-founded by former Apple CEO John Sculley and designed by San Francisco-based design studio Ammunition.

Unlike Apple iPhones, the Obi Worldphone comes with an affordable price with stunning look and design. The company claims that midrange phones of today sports inferior materials, cheap plastic cookie-cutter designs and lacks redeeming qualities beyond spec and price. With the introduction of Obi Worldphone, the company is trying to offer excellent build quality with decent specs at an affordable price.

As of now, there are two models of Obi Worldphone launched — SF1 and SJ1.5. Both these phones will be available via traditional retail channels as well as online stores. You can check out the list of stores of Obi Worldphone in Nepal from this link. The SJ1.5 is priced at Rs. 12,999, the SF1 with 2GB RAM and 16GB storage is priced at Rs. 19,499, and the SF1 with 3GB RAM and 32GB storage at Rs. 23,699.

Obiworldphone SJ1.5

Specs and Price of Obi Worldphone in Nepal:

Obi Worldphone SF1 Obi Worldphone SJ1.5 Obi Worldphone MV1
5-inch (1920 x 1080 pixels) 5-inch (1280 x 720 pixels) 5-inch (1280 x 720 pixels)
Corning Gorilla Glass 4 Corning Gorilla Glass 3 Corning Gorilla Glass 3 protection
1.5 GHz Octa-core Snapdragon 615 Processor 1.3 GHz Quad-core Mediatek MT6580 Processor 1.3 GHz Quad-core Snapdragon 212 processor
16GB / 32GB internal storage, expandable memory up to 64GB with microSD 16GB internal storage, expandable memory up to 32GB with microSD 16GB internal storage, expandable memory up to 64GB with microSD
Android 5.0.2 (Lollipop) Android 5.1 (Lollipop) Android 5.1 (Lollipop) and Cyanogen OS 12.1.1
13MP rear camera with LED flash, Sony IMX214 sensor, f/2.0 aperture 8MP rear camera with OmniVision OV8865 sensor, f/2.2 aperture, LED flash 8MP rear camera with OmniVision OV8865 sensor, f/2.2 aperture, LED flash
5MP front-facing camera with LED flash 5MP front-facing camera 2MP front-facing camera
3000mAh battery with Quick Charge 1.0 3000mAh battery 2500mAh battery

  • Rs. 19,499(2GB/16GB)
  • Rs. 23,699(3GB/32GB)
Price: Rs. 12,999 Price: Rs.15,799

During the launch, Director at Jyoti Group Mr. Saurabh Jyoti stated that,

“In line with the company’s vision to introduce the latest technology products at affordable prices, Starck Tech has launched Obi Worldphone in Nepal to cater to the fast growing mobile phone market in the country. With an increasing demand for Smartphones in Nepal, the company anticipates excellent response from customers towards the already popular Obi Worldphones, the global smartphone company. He added that he feels proud to associate his company with Obi Worldphone and believed that in days to come, Obi Worldphone would garner a major chunk of the mobile handset market in Nepal.“

So, what are your thoughts about the Obi worldphone? With so many midrange phones from Samsung, Huawei, Gionee, and Micromax, do you think Obi worldphone will succeed in Nepali market? Share your thoughts in the poll section down below:
[socialpoll id=”2367852″]