Realme becomes the world's fastest growing smartphone brand in H1 2020

Published Aug 6, 2020

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For a brand that was launched in 2018, Realme has a lot of accomplishments. It has successfully positioned itself as a big player in India, which happens to be one of the most competitive markets. And the company continues to grow, even during the time of the pandemic. In the latest news, Realme has been announced as the fastest growing global smartphone brand for the H1 of 2020. Keep reading to learn more about the accomplishment of Realme.

Realme: Fastest Growing Brand in H1 2020

Realme's Claim

Realme has recently announced its figures and statistics for the first half of 2020. The company is proud to announce the 11% growth in the second quarter of the year. For the same period, Canalys reported that Huawei and Samsung experienced 7% and 30% YOY decline respectively in the global smartphone shipments. Realme claims that it is the sole major brand in the world to pull off double-digit positive growth at the same time. Realme has managed to survive and grow even when the global smartphone market has taken a hit from the Covid-19 outbreak. Realme's reports suggest that the company was successful in attracting 15 million users in the first half of 2020. With this, Realme has a total of 40 million users worldwide. Since its establishment in 2018, the company has expanded in 59 countries across 5 continents.

Reports from Counterpoint

Counterpoint has named Realme the fastest growing smartphone brand for four consecutive quarters now. Earlier this year, it reported that the company managed 157% YoY growth in the first quarter.

According to the reports from Counterpoint and IDC, Realme has managed to rank among the top 4 smartphone brand in India, Thailand, Egypt, and Cambodia. Similarly, the company is part of the top 5 smartphone brands in Vietnam, Ukraine, Myanmar, Phillippines, and Indonesia.

Realme's plan for future

In 2020, Realme has expanded its portfolio of products to AIoT and lifestyle devices. To keep the operation smooth, the company has announced the 1+4+N strategy. The company's main priority will be on smartphones. Realme is planning to sell over 100 million smartphones in the next three years. The "4" in the 14N strategy stands for speakers, earphones, TVs, and watches, which will be the company's main offering in the lifestyle segment. Similarly, under them will be numerous other smart accessories. Realme plans to sell over 50 AIoT products in 2020 and 100 in next year.