Samsung Display shows off a 77-inch QD-OLED that hits 4,500 nits and some wild AI concepts at CES

Samsung Display rolled into CES 2026 with a 77-inch QD-OLED TV panel that the company claims is the world's brightest self-emissive display, hitting 4,500 nits peak brightness. If that number holds up, it's a meaningful jump from existing OLED TVs, which typically max out around 2,000-3,000 nits. The panel includes AI-based image optimization that adjusts the picture depending on what you're watching and the lighting in your room, and it's planned for high-end OLED TVs launching in 2026. But the 77-inch QD-OLED wasn't the only thing Samsung Display brought to CES—the company also showed off a bunch of AI-powered devices, among other stuff. Now, let's get into the details. 

Samsung Display at CES 2026 Overview

77-Inch QD-OLED TV Panel

Samsung says the 77-inch QD-OLED combines the peak luminance of each RGB component for higher color purity and perceptual brightness. At 4,500 nits peak brightness, Samsung claims its “world's brightest display,” and if that claim holds, its display should handle HDR highlights better than any OLED TV currently available in the world. The TV also features AI-based image optimization that adjusts picture settings automatically based on content and ambient lighting. 

AI OLED Concepts

So, they didn't just showcase the TV but also a Bot. This AI OLED Bot features a 13.4-inch OLED display and functions as a teaching assistant. Samsung didn't specify exactly what it teaches, but given the AI branding, it's probably something involving voice interaction and adaptive learning content.

Then there's the AI OLED Turntable and AI OLED Cassette, which is a speaker system with circular OLED panels that recommend music and display visual content. But to hold our horses, it's still unclear if these are actual products or just concept demos, but the idea of a turntable with an OLED screen feels like solving a problem no one had.

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Durability Testing

Anyway, Samsung Display also set up durability tests at CES to show off the resilience of its foldable OLED panels. A robotic arm threw basketballs at 18 foldable OLED panels, and all of them remained fully functional. Samsung also dropped steel balls on foldable displays to test their resilience against other screen technologies. 

Automotive Displays

Samsung Display showed off automotive concepts, including an 18.1-inch flexible L-shaped center display and a hidden passenger screen. The more interesting idea here is OLED tail lamps that can display live road alerts to vehicles behind you. For someone who suffers from color blindness, I thought this could actually be useful. I can imagine brake lights that show "Hard stop ahead" or "Merging left" instead of just glowing red. Whether regulators would allow that is another question entirely.

Samsung Display CES 2026 Availability

CES 2026 runs January 6–9 in Las Vegas. The 77-inch QD-OLED panel is planned for high-end OLED TVs launching in 2026, though specific manufacturers and pricing haven't been announced. The AI OLED concepts, automotive displays, and microdisplays are still in the demo phase, so it's unclear when—or if—they'll turn into actual products you can buy.

• Meanwhile, check out our review of the OnePlus 15