Sony announces the Alpha A7R III: Nikon D850 getting dethroned too soon?

October 26, 2017

Sony has announced the successor of a7R II, The all-new a7R III which stands as the direct competitor to the Nikon D850. The A7R III has a 42.4-megapixel full-frame Exmor R CMOS sensor and Full frame 4K video recording with Hybrid Log-Gamma (HLG). It will shoot up to to 10 fps on both mechanical and electronic shutter which means its a good thing for the silent shooter who doesn’t want to be noticed (Wildlife photographers).

The Major upgrade from the A7R II is the all-new touchscreen. The camera is also capable of recording 1080p at 120 fps which is a plus point for Content creators as it already has 4K using the full sensor.

With the 15 stop Dynamic range on a 42 MP sensor, the A7R III also has an impressive ISO range of 100 – 32000 (expandable to ISO 50 – 102400 for still images). The New focusing system of the α7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There are also 425 contrast AF points, 400 points more compared to the α7R II.

Sony A7R III in a Nutshell

35mm Full-Frame 42.4 MP Back-Illuminated Exmor R(TM) CMOS Image Sensor with Evolved Image Processing
Continuous Shooting at up to 10 fps with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
399 phase-detection AF points covering 68% of image area, 425 contrast AF points and approximately 2 times more effective Eye AF
5-axis optical in-body image stabilization with a 5.5 step shutter speed advantage
High-Resolution 4K Movie Shooting with full pixel readout and no pixel binning
Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C(TM) Terminal and more
Compact, Lightweight body at only 23 oz

Quick Comparison

[/su_table]

Sony A7R III	Nikon D850	Canon 5D IV
42.4 MP	45.6 MP	30.4 MP
10 FPS Shooting	7 FPS Shooting	7 FPS Shooting
Full Frame 4K Video	Full Frame 4k Video	Crop 1.6x 4K Video
425 AF Points	153 AF points	61 AF Points
Has EVF	NO EVF	NO EVF

Price of Sony A7 R III in Nepal

Nepa Hima, the sole authorized distributor of Sony products in Nepal, has made the Sony A7 R3 available in Nepal for Rs.3,77,000. The company is also offering a 64GB Ultra HighSpeed SD Card, and an extra NPFZ100 Battery worth Rs. 23100/- for free.