Insta360 is a prominent brand specialising in 360-degree cameras, action cameras, and VR imaging equipment, known for its innovative approach to immersive content creation. Founded in China in 2015, They gained recognition for its compact, high-quality 360-degree cameras that allow users to capture a full spherical view, making them popular in travel, sports, and social media. Their flagship products, like the Insta360 ONE X2 and Insta360 ONE R, offer advanced features like FlowState stabilisation, AI-powered editing, and modular designs that allow for switching between 360-degree and traditional action camera modes. The brand also produces professional-grade cameras for filmmaking and VR applications, catering to a range of creators from casual users to professionals.