Colors Pride 7s launched: Is this the best phone under 10,000?

Colors Pride 7s
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In a world where almost every smartphone brand is trying to come up with the next big smartphone, Colors try to stick to the basics. It mainly focuses on the lower end of the smartphone market. Though it rules the market for features phones, it also launches Android smartphones targeting the first-time user. Colors’ phones are basic and affordable. They also come with some gimmicky features to lure the customers. Adding to that list, Colors has recently launched Colors Pride 7s, which comes with quite a bit of feature at sub 10K price range. Let’s find out more about the device.

Colors Pride 7S Overview

Display and Design

The new Colors Pride 7S comes with 5.45-inch IPS display panel. It is a Full View Display and has curves at the edges. The company claims you can swipe even on the edge of the smartphone without any hassle. While we can’t confirm that right now, we expect a decent multimedia experience on its screen with an 18:9 aspect ratio.

Even with the tall aspect ratio and the curved edges, the phone is not completely bezel-less, with significant bezels at the top and bottom. The top of the phone houses an earpiece grill, a selfie camera and an additional sensor which I guess is the proximity sensor. On the bottom, we have the navigation bar. The volume rocker and the power button are placed on the right side of the device. Below them lies the side-mounted fingerprint sensor. A side-mounted fingerprint sensor is something unheard of in this price segment. It will surely help the phone stand out from its competitors.

Colors Pride 7s Design

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The Colors Pride 7S is powered by an unnamed 1.3 GHz Quad-Core Processor. The processor is supported by 3GB of RAM and 32GB of internal storage. Given this configuration,  we can expect a smooth experience in normal usage. But don’t think about heavy gaming on this phone.


The Colors Pride 7S has a dual-camera setup at the rear side. The primary lens is a 13MP sensor. Since we were impressed by the 2MP camera on the Colors Pide 1, we have higher expectations from the 13MP shooter. The company hasn’t disclosed anything about the secondary sensor which makes us believe it has been included to improve the marketing aspect rather than the camera performance. There is a 5MP selfie camera on the front which you can use to fulfill your selfie needs.

Software and Connectivity

The phone comes with Android Pie version 9.0 out of the box. Since its Colors, we expect a near-stock Android experience with some tweaks here and there. Connectivity-wise, Pride 7s comes with support for 4G VoLTE Network. There is a side-mounted fingerprint scanner, and Face Unlock feature for biometrics. Thanks to the gyro-sensor you can enjoy games like Temple Run. The phone also comes with OTG support.


When we talk about the lower segment of the smartphone market, the size of the battery makes a massive difference in the likeability of the device. Bigger batteries in entry-level phones have become more of a standard these days and Colors Pride 7s is no exception. It comes with a 3,000mAh battery which should last over a full day of normal usage. But we are skeptical about the charging technology. If compromises are made with the charger, charging the 3,000mAh battery might turn into a nightmare.

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Colors Pride 7S Specifications

  • Display: 5.45-inch IPS Full View display with 2.5D curved Dragontrail glass protection
  • Processor: 1.3 GHz Quad-Core processor
  • RAM: 3GB
  • ROM: 32 GB; expandable up to 256GB
  • Software: Android Pie(9.0)
  • Rear Camera: 13MP Dual Rear Camera, LED flash
  • Front Camera: 5MP
  • Sim: Dual Sim with 4G VoLTE
  • Security: Face Unlock, Side-mounted Fingerprint sensor
  • Battery: 3,000mAh  battery

Colors Pride 7S Price in Nepal

The Colors Pride 7s comes with a price tag of just NRs. 8,500 which is quite reasonable considering the specs of the device. Given the offerings, it may just be the best phone under the 10,000 mark. Right now, phones like Samsung Galaxy A2 Core and Redmi Go rule the entry-level market segment.

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