The much-touted Daraz 11.11 sale is finally over, and the company has set a new sales record this year. As usual, 2021’s “Biggest One Day Sale” went live on November 11 at midnight where the e-commerce giant made record sales worth Rs. 36 crores within 24 hours.
Daraz 11.11 sales hit a new record:
The marketplace sold items worth Rs. 6 crores in the first hour after the sale went live at midnight. It’s a whopping 130% increase over last year’s sales in the first hour of the campaign’s premiere. Furthermore, Daraz says more than 50% of purchases were made using online pre-payment methods such as wallets and banks, surpassing last year’s figure.
Growth to new businesses
Moreover, 55% of enterprises and small retailers that were a part of the 11.11 sale signed up to the platform during the pandemic. Over the last year and a half, Daraz has been working to help small and medium-sized businesses grow their sales.
On this record hit, Bjarke Mikkelsen, CEO and Founder of Daraz Group said, “We are delighted with today’s results. It underlines the strength of our marketplace where customers trust the quality of products that they purchase on Daraz, and it illustrates how SMEs are able to unlock the online potential of their business.”
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Instant delivery
Moving on, Daraz is now concentrating on delivering the products on time to every single order. According to the information provided to us, the first 11.11 order was delivered at 8 AM on the same day. Similarly, they had employed over 1,000 additional delivery riders to expedite the distribution process throughout 47 cities.
Lino Ahlering, MD of Daraz Nepal, said, “We are extremely glad to achieve such a milestone with all our partners. I also want to really thank all our customers for their immense trust and loyalty. 11.11 is the outcome of a full year of hard work and it’s a moment of pride for all of us to host such a record-breaking campaign”.
He added, “Now our entire focus is on ensuring our customers around the country are getting their orders as fast as possible. With the significant investments undertaken into our logistics infrastructure, we are very confident that we will deliver on our promises, making it not only the biggest 11.11 but also the one with the best experience so far.”
Daraz 11.11 sales record: What’s next
After the enormous success of this year’s 11.11, Daraz has announced that it will provide several of the most popular bargains and other brand highlights over the next week too.
- Meanwhile, check out our review of Realme GT Neo 2.
