One name that springs up in most Nepalese’s mind when talking about e-commerce is Daraz. It is the brand that most people lean on for online shopping and thus in its year-end review, we found out how big the rise of Daraz has been in Nepal. Still, it has a lot of market share left to capture. No wonder, it keeps coming up with exciting campaigns such as the 11.11 and so on. And the latest campaign, as a matter of fact, the first one for the year 2020, is Daraz Appy Shopping campaign.
In 2017, what formerly was known as Kaymu, got rebranded as Daraz. And since then it has been acquired by the Alibaba group. The dramatic rise of Daraz over these years is out there for all of us to see. And a big part of their dominance in the market is played by the campaigns that they launch. The Daraz Appy Shopping campaign is also something with which they plan on keeping their current customers happy. Similarly, it will also help attract new customers.
Daraz Appy Shopping offerings
This campaign is going to be a week-long bonanza starting from February 25 and going up to March 2. Basically, this festival of sort is being held in order to make shopping on the Daraz Mobile App more exciting and fun.
Daraz App users (both Android and iOS) will be able to play a variety of games in the In-App Game Zone via which they will be able to win a ton of prizes. Games such as the One Rupee Game, Mission Game, and more, customers have a chance to win exciting gift hampers.
Similarly, in this campaign the Shake Shake game, previously seen during the 11.11 campaign makes a return. All these interactive games help users get discount coupons and vouchers.
Moreover, during the course of the event, Mega Deals of up to 60% discount are offered on a variety of products. Additionally, Crazy Flash Sales provide a chance for customers to cash in on huge discounts on clothes, phones, electronic appliances, and more.
A great news for anyone looking to buy a smartphone during this campaign is that there will be heavy discounts on mobiles too. There will be Rs. 1000 off in Realme phones and up to 40% off on other smartphones. Similarly, something has been planned for the K20 Pro too. However, it has not been declared yet. Furthermore, huge discounts on TVs, and exciting offers on home appliances are there too.
Besides all these, one can enjoy free delivery, free gifts and bundle offers. Likewise, customers can get further discounts by making pre-payment through Daraz’s banking partners. The banking partners include Nabil Bank, Standard Chartered Bank, Siddhartha Bank and NIC ASIA Bank. However, each bank offers discounts only on specific days until the campaign lasts.