Another app in Google’s graveyard: Blog Compass shutting down!

Blog compass shutting down
A picture taken on November 20, 2017 shows logos of US multinational technology company Google displayed on computers' screens. / AFP PHOTO / LOIC VENANCE (Photo credit should read LOIC VENANCE/AFP/Getty Images)
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We all know about Google and its huge array of apps, and why shouldn’t we, they have obviously made our lives easier. From Maps to Gmail, we use Google’s services for even the simplest of tasks. But even this silicon valley giant doesn’t have a Midas touch. It was just in April 2019 that Google cut all services of the laughing stock that was Google Plus. Now, there’s a new app that makes its way into the Google graveyard-the Blog Compass.

Launched in 2018, Blog Compass was a blog management tool that could connect to sites running either WordPress or Blogger. It basically provided bloggers an insight into trending topics and a centralized dashboard for analytics. Bloggers could track their site stats, approve comments and get tips on how to make their blogs successful through the app.

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User review might have been a reason for its downfall. It was way back in October 2018 that users started complaining about the app. As per the reviews available for this app in Google Play, users were unable to even sign in using their Google Accounts. Even those who succeeded in signing in were simply greeted by a “Getting Started” message only. According to the Play Store, the app had around 10,000 to 50,000 installs. These numbers were good but not “Google good”!

The abrupt shut down of this app further goes on to show Google’s lack of interest in blogging platforms. Even Blogger, Google’s own blogging platform, has not received any update since 2016. Thus, it’s safe to assume that its interest in this area is dying.

One can never really say why a company of Google’s stature has failed in the ever-growing field of blogging. But I guess its success in other fields makes up for one or two failed ventures.