Huawei, the Chinese manufacturer with a huge ambition, has finally over passed its arch rivals. The company’s sales surpassed Apple‘s shipment numbers for June and July. Reports also claim that a hat-trick could be on its way for Huawei following strong August sales.
This is a significant milestone for Huawei. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion
Although their lead might be short lived as Apple prepares to unveil the supposed iPhone 8 on September 12. This does not undermine the rate at which Huawei has been growing.
However, a weak presence in the South Asian, Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung
This showcases how Chinese smartphone manufacturers are growing. However, the Global Smartphone Model Sales Market Share (a sales figures of individual smartphones) tells a different tale as none of Huawei’s smartphone model has made it into the list. The problem with Huawei is that the company’s portfolio of smartphones aren’t streamlined – the opposite of what Oppo and Xiaomi are currently doing.
Without surprise, three Apple smartphones and four Samsung devices have made into the list while the rest is filled with Chinese smartphones models.
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If you are wondering why the iPhone 6 has made into the list, it’s because Apple revamped the device by launching its 32 GB variant.
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Chinese manufacturers have lately started gaining access to key supply chain partners, allowing them to launch their very own in-house chipsets, all while equipping their smartphones with better cameras, bezel-less displays, AR and VR.
Counterpoint’s associate director Turan Pathak also stated that the growing number of Chinese smartphones’ sales are due to their increasing features, manufacturing capabilities, and the improving smartphone designs.