IMS Group, which prides itself on being No. 1 in the mobile segment has acquired the distributorship of SsangYong, a Korean automobile company. The grand launch of IMS motors and the unveiling or luxury Korean brand, SsangYong took place on the 11th of May at SsangYong Showroom which is located in Uttardhoka, Kathmandu, Nepal. Mr Deepak Malhotra. Chairman of IMS group and Dikesh Malhotra, President and CEO IMS Group inaugurated the showroom.
The automobile industry is an evolving industry with continuous product innovation and technological advancement. The focus of such industry is shifting to developing market. Nepal has a developing market showing a rise in the disposable and changing lifestyle. IMS Group, in order to cater to the developing market for the automobile industry in Nepal, formed IMS Motors.
SsangYong Motor Company is the fourth largest South Korea-based automobile manufacturer. It is also regarded as the SUV expert of Korea. They have a variety of model lineups like Luxury cars, SUVs, Pickup trucks, vans, trucks and buses.
The SsangYong showroom in Nepal has models of luxury cars and SUVs, which includes Tivoli, Korando, Rexton, Kyron, Actyon. The features of each model make the cars exclusive. Some of the features available are ABS and EBD system, body frame out of, of ultra-high strength steel, large boot capacity in Tivoli, dual automatic a/C, active AWD with lock mode, Attractive daytime running lights, Bluetooth connectivity in Korando, seven seating arrangement, premium leather interior, three driver seat memory, impressive HID headlamps in Rexton, front dual airbags, highly reinforced ultra-rigid steel frame making the vehicle safe in Kyron new sport design with luxurious interior, durable bed liner for better protection in Actyon Sports. The pricing of the vehicles is as follows:
| Model | Price in Nepali Rupee |
| Tivoli | Rs. 5,375,000 |
| Korando | Rs. 7,525,000 |
| Rexton | Rs. 9,975,000 |
| Actyon Sports | Rs. 5,500,000 |
SsangYong has two authorised service centres situated in multiple locations namely,
| Auto Home Pvt. Ltd.
Jwagal-22, UN Park, Lalitpur T: 01-526072S, 01-5260726 |
Auto Village Pvt. Ltd.
Ratopul, Kathmandu T: 014461794, 4483065 |
IMS Motors has a special offer of gifts through scratch coupon for the first fourteen ‘special’ customers who purchase any of the SsangYong models. The attractive gifts include Bajaj Pulsar NS200, Samsung S7 edge, Samsung TV 40” and washing Machine
