Instagram is a popular platform where stories come to life. Although this app came a few years later in 2010, than Facebook, it gained more popularity in a short time. The youth group especially prefers it because Instagram influences them in many ways. Content creators these days are using Instagram to show their lives online and as a significant source of income. However, keeping up with the followers regularly can be challenging. But guess what? Instagram is all set to solve this problem with new AI-powered features!
Instagram AI Features: Overview
Recent Rumours
App researcher Alessandro Paluzzi has shared new screenshots revealing Instagram’s developing AI bot creation framework. This includes a feature for users to ‘Create an AI version of yourself.
What exactly is this AI feature?
As per the confirmation from Meta CEO Mark Zuckerberg, a new feature called ‘AI Studio’ is in the works. This will enable creators to create AI-driven chatbots to manage follower interactions for them. This feature will be built into the app, enabling people to generate digital avatars that can interact and engage on their behalf.
He says,
“We think people want to interact with lots of different people and businesses and there need to be a lot of different AIs that get created to reflect people’s different interests.”
This new AI feature will primarily be applied in messaging and clearly labelled as AI. In the broadcast, Meta’s chief also demonstrated examples of conversations with AI-powered creator chatbots, revealing that Instagram has collaborated with the creators behind the meme account “Wasted” and Don Allen Stevenson III to develop these early versions.
Previously, Instagram had announced a few other features like AI images, message summaries and AI tools in Instagram’s Story editor which you can learn more about in detail here.
- Also read:
Upcoming AI Features in Instagram: Consequences
Meta’s vision for AI isn’t new. Last year, Zuckerberg discussed similar ideas when exposing the Meta AI assistant and celebrity-themed chatbots. With AI Studio now in the testing phase, the real test will be whether users will engage with AI versions of their favourite creators. When creators use AI to respond to followers, there’s no guarantee that the AI will always provide satisfactory replies. Sometimes, the responses from AI might differ from the creator’s intended message, potentially creating a negative image for the creators. So, is it worth letting an AI decide the response to a message?
However, because businesses might have a similar conversation to most of their clients, this can be a useful feature for them.
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