Lenovo entered the gaming phone market with its Legion Duel gaming smartphone in 2020. But Lenovo has now officially announced its plan to discontinue “Legion” lineup of gaming phones.
Why did Lenovo decide to discontinue Legion gaming phone series?
Speaking with Android Authority, a spokesperson for Lenovo said, “Lenovo is discontinuing its Android-based Legion mobile gaming phones as part of a wider business transformation and gaming portfolio consolidation. As a leader in gaming devices and solutions, Lenovo is committed to advancing the gaming category across form factors, as well as focusing on where it can bring the most value to the global gaming community.”
It appears that Legion phones were not that profitable for the company from the very beginning. Legion phones were only available in a select few European, Asian, and Latin American markets—while they never made their way to the US. They were also fairly expensive and Lenovo ultimately couldn’t compete with the ROG Phone lineup from Asus.
Legion Y90, the company’s last hurrah, was well-received in the tech community but it still didn’t have much of a commercial success. That may very well have been the final nail in the coffin for Lenovo to decide to discontinue its Legion gaming phone business.
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Future of the gaming smartphone industry
The gaming phone industry—although niche—has always been a tough and competitive one. Many brands have tried their hands in this market but only a handful of them remain resilient in this space. Including Asus (ROG Phone series) and Nubia with its RedMagic line.
Razer, a prominent gaming accessory manufacturer, also tried its luck in this industry. But it got out in 2019 with only two generations of gaming phones to show for it. Xiaomi also seems underconfident with its gaming-focused Black Shark series.
As Lenovo has decided to discontinue its Legion gaming phone series, the competition is drying out—which is a massive loss for consumers.
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