Nokia unveils “Pure UI” design style with a clean and minimalistic look

Nokia Pure UI Unveiled
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At MWC 2023 last month, Nokia also unveiled its new logo and announced a strategic shift as well. And now, Nokia has unveiled its own design style called “Pure UI” for B2B (Business to Business) and enterprise applications. Although this design could be available on Nokia smartphones and tablets (which are currently licensed by HMD Global) in the near future, it seems that there are no plans for it at the moment.

Nokia Pure UI Overview:

Clean and minimalistic design

Most device makers have been embracing clean and minimalistic design language these days. In light of this, Nokia has designed its new user interface with similar design principles. “Pure is a flexible, future-proof design system created for and by Nokia,” says the brand.

Nokia Pure UI Minimalistic Design

There are several components, beginning with templates and guidelines that determine the overall appearance. And Nokia Pure typeface will be used throughout the UI here.

Refreshed icons

Nokia Pure UI has completely redesigned icons. They are stroke-based and their thickness can be adjusted to meet the display requirements and capabilities of a given device. Nokia says it has also improved the system animations, making them smoother and more visually appealing than before.

Nokia Pure UI Icons

Rest of the features

Other than this, Nokia Pure UI also supports dark mode. Nokia’s new user interface can also be used to create complex web-based dashboards. This interface, according to Nokia, can scale from tiny watch displays to large screens. It will also be used on the official “Nokia WiFi” app.

Dashboard created from Nokia Pure UI

Nokia Pure UI Availability

As of now, there’s no official word on when Nokia will start rolling out its new user interface. We’ll be sure to update this article when new details on Pure UI surface online.