Realme re-enters Nepali market with a new distributor and disrupting strategies

Realme has re-entered the Nepali market, with a new distributor and a promise to offer uncompromised devices at competitive prices. The company officially made a comeback in Nepal today in the presence of Madhav Seth (CEO of Realme India and Europe), at an event held in Soaltee Crowne plaza today. As Realme re-enters the Nepali market, let's take a brief look at this change.

Realme re-enters Nepali market:

On its new journey, Realme has joined hands with Shanker Group as its distributor for Nepal. Shanker Group is a well-known Nepali conglomerate that oversees more than 30 companies across 14 business sectors. Furthermore, Realme is seeking to tie up with a plethora of new partners to boost its product penetration in Nepal. The firm aim is to rank among the top two smartphone brands in Nepal by 2022. Moreover, Madhav Seth will now lead Realme's Nepal business operations in addition to his duties in India and European markets.

• Also Read:
  • Realme GT Master Edition series launched with a suitcase-inspired design
  • Realme Flash will be the first Android phone with magnetic wireless charging

What to expect?

With Mr. Seth now in charge of the country's operations, Realme is definitely aiming to achieve new heights in the Nepali market. The brand will now focus on launching its products at democratized prices for Nepali consumers. In addition, Realme intends to extend its product portfolio not just in the smartphone market, but also in the AIoT segment in the near future. Speaking at the event, Madhav Seth said, “It is yet another feather in the cap of Realme’s remarkable journey and we have received great success in India and will look forward to receiving a similar achievement in Nepal where we are providing our latest and innovative products at democratized prices to Nepali users. We aim to be among the TOP 2 smartphone brands in Nepal by 2022. As I embark on this newly added role to lead Realme's Nepal operations, I am really thrilled and looking forward to bringing fantastic Realme products to Nepal users”.

Key takeaways

With the new management on board, Realme Nepal is set to have an entirely new market strategy. Besides aggressive pricing and timely launches, here are some more things to be excited about Realme's Second Coming:

• Realme GT and GT Master Edition launching soon in Nepal
• Narzo-branded products and a bunch of AIoT devices coming soon
• Realme service centers to be more streamlined across Nepal

Achievements

Under the leadership of Madhav Seth, Realme is currently among the top four smartphone brands in India, Czech Republic, and Greece. Furthermore, Realme is also among the leading 5G smartphone brands in India, with a 23% market share in Q2 2021. Plus, it is the fastest brand to surpass 50 million cumulative smartphone sales in India. Thus, we can anticipate a deluge of affordable products with timely launches from Realme Nepal.

• Meanwhile, check out our review of the Realme X7 Max.