Xiaomi Mobile Phones

Xiaomi: Brand Overview

Xiaomi is a Chinese consumer electronics brand which sold its first smartphone in 2011. So, it's a pretty recent player in the smartphone game. Despite this, it has had a major impact on the smartphone landscape, especially in the budget and midrange markets. Just 4 years after its inception, the company had the largest share of smartphones sold in China in 2014. Besides smartphones, the company also sells flashlights, televisions, drones, fitness bands, TWS earbuds, Air purifiers, smart home devices, and more. Xiaomi is a constituent of the Hang Seng Index and was founded by Lia Bint (ex-vice president of Google China Institute of Engineering) in 2010. The company expanded outside China in 2014 with global headquarters in Singapore. "As a team, we share the same relentless pursuit of perfection, constantly refining and enhancing our products to create the best user experience possible." - Xiaomi's core beliefs lie in creating great user experience without paying a hefty premium. Xiaomi employs various strategies to sell for a competitive price including keeping low margins, keeping smartphones in the market longer, and keeping low inventory via flash sales.

Xiaomi in Nepal

In Nepal, Xiaomi has gained immense popularity with its three series: Xiaomi, Redmi, and Poco. The brand made its entry into the Nepali market in 2018 and reached the top of the sales chart just 2 years down the road. There are 2 official distributors of Xiaomi smartphones in Nepal – Vatsal Impex Pvt. Ltd. and Teledirect Pvt. Ltd. Vatsal Impex serves the demand for Xiaomi phones/services inside Kathmandu Valley whereas Teledirect Pvt Ltd does the same everywhere else. Most Xiaomi phones in Nepal are either budget or mid-range devices since the company recognizes the demand for feature-rich smartphones at affordable prices. Currently, the following smartphones are available in Nepal.

Xiaomi Number Series

Xiaomi sells midrange-premium smartphones under the number series. Phones like Xiaomi 12 or Xiaomi 13 Lite are the company's midrange offerings whereas flagships like the Xiaomi 13 Pro are also available for purchase. Compared to the other series, the number series is a bit pricier but provides a richer, more premium user experience.

Xiaomi Redmi Series

Redmi phones are one of the most popular smartphones in Nepal. Especially the Redmi Note Series has always been a hit with the younger Nepalese audience. They focus on providing an excellent overall smartphone for an affordable price. They have good cameras and great battery life. So if you're someone looking to get the best bang for your buck, you can divert your attention to the current Note lineup of Redmi phones. The cherry on top is the vast catalogue of phones to choose from each with its unique set of strengths and compromises.

Xiaomi Poco Series

Poco phones are purely performance-driven devices. Mainly targeted at youths and gamers, Xiaomi's Poco series (often) offers unrivaled raw horsepower for the price. While the Xiaomi Number series offers a more premium experience, and the Redmi Note series offers a more balanced package, Poco phones might do certain things better than others. Like they may be better for playing games than say for taking selfies.

Service Centers of Xiaomi in Nepal

As mentioned before, Vatsal Impex is the official distributor of Xiaomi products inside the Valley. Whereas Teledirect Pvt. Ltd is the distributor that sells outside Kathmandu. If there are any queries regarding the service or product not working properly, you can contact Vatsal Impex at 014229922. There are dozens of pickup points where people can get their Xiaomi phones repaired. Some of the contacts associated with Xiaomi service centers: Xiaomi has become one of the major smartphone sellers in Nepal over time. Its commitment to offering affordable and feature-rich smartphones has positioned it as a significant player in the Nepali market, providing consumers with accessible technology that meets their needs. Though mostly on the midrange side, one out of a few Xiaomi phones offers a stylized design appearing more premium. Xiaomi products can be easily purchased from online platforms like Daraz and Hukut or via offline retail shops.