When the Xbox Series X was first announced in 2019, people instantly noticed how its boxy and rectangular design mimicked a refrigerator. This is when people began making memes about it on the internet. Surprisingly, Microsoft embraced the concept and created an actual Xbox Series X fridge for a giveaway in 2020. Following this, the company officially announced the Xbox Series X Mini Fridge in June this year, which is now up for pre-order.
Microsoft Xbox Series X Mini Fridge:
At the end of the E3 2021 showcase, Microsoft made the announcement stating that it will offer “the world’s most powerful mini-fridge”. It looks identical to the Xbox Series X in the product’s promotional trailer. The fridge will include an Xbox logo on the back and a green lighting effect when opened.
This mini fridge is powered by “Xbox Velocity Cooling Architecture”. Microsoft appears to be making a play on Xbox’s Velocity Architecture with this naming convention. It can hold up to 10 cans of beverages (or 12 thinner energy drink-style cans) and features two shelves in the door. Moreover, there’s a USB connection on the front while Microsoft also ships a DC power adapter inside the box.
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The story behind
Without any context, all of this may sound like a spoof. But, Microsoft vowed to create the fridge after defeating Skittles in a Twitter poll. Earlier this year, Twitter held a contest called the “Best of Tweets Brand Bracket” to choose the best brand on the social media network.
Xbox and Skittles were in the finals, and the nature of the contest required the highest amount of votes to win. For this, Aaron Greenberg, Microsoft’s general manager of Xbox Games Marketing stated that if users helped Xbox win, the company will put Xbox Series X Mini Fridge into production this year.
Ok…here goes. Help @Xbox win this and we’ll put into production this year REAL XBOX SERIES X MINI FRIDGES! Yep, you read that right. Not an April Fools joke. Not clickbait. #Xbox #BestofTweets https://t.co/vm5B0kZht1 pic.twitter.com/A28hWBP3Db
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) April 2, 2021
So, as you could’ve guessed by now, Xbox won the tight contest. Out of 341,731 votes cast, it secured 50.5% of them while 49.5% of votes went to Skittles. Likewise, Microsoft fulfilled its pledge to develop its mini fridge project. In a true Xbox fashion, Aaron also said, “The first one off the line will be filled with games & headed to our friends Skittles of course”.
Xbox Series X Mini Fridge Price and Availability
The Xbox Series X Mini Fridge will be available for pre-order in the United States from October 19 for USD 99.99 via Target.com or its retail stores. Similarly, the shipping will start in December. Microsoft says it will be available in Canada, France, Germany, Italy, Ireland, Spain, Netherlands, and Poland as well.
|Product||Price in the US|
|Xbox Series X Mini Fridge||USD 99.99|
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