Google Material Design Award is back! Since last year, Google has started to give out awards for the best-designed material apps on based on categories which follow different aspects of Material Design. We absolutely love the concept of material design, it is simple, colorful and playful, all to keep our attention intact in whatever we’re using. Material Design was first introduced by Google back in 2014 and since then a lot of changes has been made to it, but not a lot of apps have implemented it. Not only the apps, material designs can be implemented on websites and logo. Such awards motivate developers to improve the UI of the app for better user experience.
designs come to life when it’s used to create meaningful experiences
The first award is for the Brand Infusion, which was honored to Asana: Team Tasks & Projects. “An app built on making teams more productive and collaborative needs to be visually focused and clear to keep users concentrated on getting work done.” Asana is beautifully designed which is minimal and doesn’t look overwhelming like most of the team project apps. Instead of flat material colors, the app uses gradients which make it look truly unique. Don’t let its minimal design question its functionality, it comes with a bunch of useful features which are neatly arranged and easy to reach.
Fabulous- Motivate Me! has been awarded the Charming Engagement award. The moment you open the app, you are greeted with beautifully designed illustrations, walkthrough, and a creative user interface. There are plenty of habit coach apps out there but the Fabulous simply stands out as one of the most inspiring and easy to use. The UI sucks you in into the app with its amazing visual illustrations, making you stick to the habit you’re about to form making you fabulous!
“When it comes to designing an app’s navigation, more content usually means more problems. Search often becomes a primary mode of exploration, reducing the user’s exposure to items they might otherwise be interested in, if they’d only known they existed. C Channel organizes content into a series of tabs that can be traversed easily with a simple swipe. This engaging, gestural journey through the product continues even when videos are playing, allowing users to advance seamlessly between clips with a vertical fling. ” -Google
The award for Expressive Layout goes to Kitchen Stories. “Kitchen Stories excels at creating effective, easy-to-scan layouts for recipes across a variety of screens and sizes.” The UI of the app is minimal and straight forward, it shows you the ingredients you’d need for the recipe with images, the list of things and so on. The font on this app is really plain and minimal making it easy to view and overall looks good.
And the final Google Material Design Award goes to Airbnb for Focused Efficiency. “Essential tasks are satisfied through precise design, routing users clearly and briskly from sign in, to browsing, to booking a reservation. By neatly segmenting larger goals into smaller steps, Airbnb is able to sidestep the appearance of complexity, making the overall experience feel comfortable.”