While we are aware of the fact that some smartphone brands that previously existed in the Nepali market are no longer there, its equally evident that there are new names coming to replace it. Well, adding to this is news of another smartphone brand that is entering Nepal before Dashain.
So, what is this brand called and who is bringing it? Opal Multinational Pvt. Ltd., a renowned distributor of mobile phones in Nepal is introducing these fresh lineups of brand new smartphones. The brand is called IMARS! Now, we know that this name does not sound familiar and that is because IMARS is a name that has not entered the smartphone business till now. But with this brand, it is taking a leap to get into the mobile phone business.
IMARS is a company governed by Heng Da Chuang Xin technology Limited, which is also its parent company. Apart from mobile phones, the company is a manufacturer of TVs, laptops, power banks and accessories. Similarly, the company has been manufacturing electronic components for companies like Intex, Lava, Lenovo, etc. So, now, it itself is getting into this business.
So, what do we know about the mobile phones that are coming to Nepal? Well, we know that these phones are hitting the budget and mid-range segment. Further, these phones come with abundant after-sales services like 120 days replacement offers (for both bar phones and smartphones, 2 years warranty for smartphones and 18-month for bar phones. They will also be offering 6-months breakage insurance on its flagship phones.
“We are bringing a total of 6 smartphones in Nepal for starters, 2 will be bar phones and the rest will be smartphones. With these smartphones, we aim to create a tough competition in the budget and mid-range segment. The phones we make will assure durability, good customer support, timely service and many more,” said Mr. Sushil Neupane, country manager, IMARS.
The company supposedly has plans to launch flagship phones in Nepal, but that information has not been confirmed yet so we cannot put a full stop to this. But, the phones that going to launch are coming to Nepal very soon, which will most probably be before Dashain.
Well, we are noticing an upsurge in the mobile industry. Well, this certainly does increase competition which, well will result in more choices for the buyers. How well do these brands perform will be known when they arrive.
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