Facebook, YouTube and what not? The ads are everywhere. And why wouldn’t it be? After all, the world’s biggest online sales day is coming soon. Yup! Daraz’s 11.11 sales day, is back with its second iteration here in Nepal. And this time, it promises to be a lot bigger than before.
11.11 last year was the first time that Daraz brought forth the World’s biggest Sales festival in Nepal. It was a big success. Otherwise, why would they even bother to bring in the second rendition of it? So, for those of you who participated last year, you probably have an idea about what 11.11 means. However, those new to it might find it a bit overwhelming. But worry not, that’s what I am here for. So, keep reading to know what it’s all about.
What is 11.11?
The Daraz 11.11 sales day is the world’s biggest 24-hour sales festival that is celebrated in all countries that fall under the Alibaba ecosystem. Though it is only the second time it is being organized in Nepal, it’s history dates a lot back.
First started in China 11 years ago, it was initially known as the “World’s Singles Day“. And over the year it has gotten so big that at one point it took over the Black Friday sales. So, their tagline of “world’s biggest online sales day” is not just a tagline thing. It is the world’s biggest online sales day!
11.11 is a 24-hour shopping thrill ride which I guess even those who shop rarely might find interesting. Basically, for 24 hours, people get to shop unlimited items at a heavily discounted price rate.
Daraz 11.11 this year in Nepal
The Daraz 11.11 this time around falls on November 11. It starts at midnight and continues to the end of the day. So, I guess potential shoppers will have to be prepared at 12:00 am sharp if they want to make the best out of this occasion. Once users log in to the site using their mobile apps they will be able to view exciting offers from their favorite sellers.
With the discount rates rising to 80%, along with multiple vouchers, giveaways, and whatnot, Daraz 11.11 is certainly a day to look out for. Furthermore, users will have multiple opportunities to get exclusive deals and offers.
For instance, there’s this Early Birds offer that allows a selected few early shoppers, a chance to utilize limited offers on the big day. Similarly, there are other programs within the 11.11 sales day such as Follow and Get, Bundle Offers, Hour Madness, Flash Sales and what not. Thus this year’s event certainly promises to be huge.
What’s new at Daraz 11.11 for 2019?
A recurring complaint among last year’s shoppers of the 11.11 was that they did not receive their orders in time. Or even if the did receive, most often they got items that they had not ordered.
So, how is Daraz going to mitigate all these this year? For start, they have planned to maintain a bigger warehouse complemented by a huge number of human resources. They are there to make sure that the right item is delivered to the right customer.
Furthermore, they have also introduced their delivery service. It includes 400 delivery riders, labeled as the Daraz Heroes. It’s their task to ensure that there is no significant delay in delivery and customers will not have a chance for complaints. Truly a heroic task they are responsible for. Hopefully, these changes that they have made will work towards mitigating Darazs’ 11.11 flaws from last year.
Moreover, this time digital pre-payments are introduced for the sales day. People can pay digitally while checkout itself and receive further discounts on their orders. Isn’t that great! It provides users to get cheaper deals from the increased number of Daraz Mall stores and brands.
Additionally, a better review system that includes image reviews and detailed product reviews allows shoppers to be certain about what they are buying. Customers can even chat directly with sellers to know more about the products. No compromises at all, when it comes to customer satisfaction. Now that’s commendable.
Not to forget, there’s a game zone option available in the Daraz app. You can play games and win gift vouchers. You earn vouchers in return for playing games. Online experience in Nepal has truly come a long way.
So with all this said and done, the 11.11 sales this year certainly looks like an exciting event. Hopefully, it will not disappoint.