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Published Apr 17, 2025
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Honor has officially announced the “Alpha Plan,” a five-year roadmap aiming to establish itself as a global AI device ecosystem company. The company shared details of this initiative during its participation at the Google Cloud Next 2025 event in Las Vegas. This article will discuss everything about the latest Honor Alpha Plan, including its investment details, partnership goals, and upcoming AI features.
Honor Alpha Plan Overview
Investment and Timeline
Honor is investing $10 billion into the Alpha Plan over the next five years. The long-term objective is to become a top player in AI-driven device ecosystems globally.
Honor participated in the Google Cloud Next 2025 event to support its key partner, Google. The company also promoted a series of new AI features developed in collaboration with Google Cloud, aligning with the goals of the Alpha Plan.
New AI Features Introduced
AI Outpainting
Honor showcased AI Outpainting, a feature that extends and reframes photos using generative AI. The tool allows users to zoom out or rotate images and fills in blank areas with AI-generated content. This feature is powered by Google’s Imagen model and integrated into Honor’s AiMAGE suite. It can expand photos up to twice their original size and maintain consistency even in complex visual environments.
AI Eraser
Another feature presented was AI Eraser. It removes unwanted objects from photos and replaces them with contextually relevant content. This tool also uses Imagen’s inpainting model to generate realistic fill-ins after object removal.
AI Upscale
AI Upscale improves photo resolution using AI processing. It is already available on the newly launched Honor 400 Lite in Europe. The feature enhances image quality without requiring additional user input.
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Vision and Future Plans
Honor’s leadership emphasized AI accessibility. Eric Fang, Senior Director of Product Planning, stated that "democratizing AI is at the core of our mission." Looking ahead, Honor plans to integrate video generation using Google’s Veo model and introduce Gemini-powered productivity tools. These features will appear in devices launching next month. The company also confirmed its continued focus on co-developing both cloud-powered and on-device AI features in partnership with Google Cloud.
