Samsung leads the worldwide smartphone shipment in Q1 2021

Samsung Worldwide Smartphone Shipment Q1 2021 Global market lead
Honor 200 series Ad

According to Counterpoint Research, the global smartphone shipment volume in Q1 2021 saw a 20% year-on-year (YoY) growth. Here, Samsung led the worldwide smartphone shipment with a 22% market share in Q1 2021. To compare, the company had lost its global smartphone shipment dominance to Apple in the fourth quarter of 2020.

Samsung leads smartphone shipment in Q1 2021:

The worldwide smartphone market recorded approximately 355 million shipments in Q1 2021, according to Counterpoint Research. Samsung is at the top with a 22% market share, followed by Apple‘s 17%. Meanwhile, Xiaomi takes the bronze medal with 14% market share while Oppo, Vivo, and Huawei have 11%, 10%, and 4% market share, respectively. 

Global Smartphone Shipments Q1 2021
Image: Counterpoint

Surprisingly, even after being enlisted in USA’s Entity List, Huawei has still managed to be on the list with 4% of the global smartphone shipment. Samsung was able to regain its number one status, due to low iPhone shipments in North America and Europe. 

In North America, nevertheless, Apple is still leading by 55% market volume, while Samsung covers just 28%. Global smartphone shipments decreased by 10% on a quarterly basis compared to Q4-2020 but grew by 20% on a year-over-year basis. The increment in smartphone shipment could largely be due to an increase in remote working and online education.

Samsung tops Europe, LATAM, MEA markets

Xiaomi continues to be at the forefront in the Indian market with a 26% share of total smartphone shipments, while the Asian region is dominated by Vivo with 18% market coverage. As per Counterpoint, Xiaomi has seen an 8% YoY increase which is driven by the Redmi 9 series. The market share for Apple and Samsung in Asia is just 12%.

Regional Smartphone Market Share Q1 2021
Image: Counterpoint (edited)

Samsung reclaimed the title of most shipments with the highest market share in Europe, Latin America (LATAM), and the Middle East, and Africa (MEA). The company has 37% share in Europe, 42% in LATAM, and a 26% market share in the MEA region. While Apple didn’t crack into the top 5 position in LATAM or MEA, the brand maintained a 24% market share in Europe. 

Interestingly, India remains the largest feature phone market, with Transsion’s Itel owning 21% of the market.

  • Meanwhile, check out our review of the Vivo iQOO 7.