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ZTE Blade V7 Lite Review: A budget smartphone worth your money

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As more and more Chinese OEMs launch their smartphones in Nepal, we get to see some good budget phones in the market. ZTE recently released ZTE Blade V7 Lite, a budget oriented device. Priced at Rs. 18,990, the company claims that the device is the best one in the price range. The device has a full metal unibody design and houses a snappy fingerprint sensor. But is the device worth spending your hard-earned cash on? Is it really the best device under the price range? We will find that out in this review.

Design

I loved the ZTE Blade V7’s design the first time I saw it. It sports a sleek design with a full metal unibody. The device feels premium and rests comfortably on hands. Kudos to the Munich Design Centre for designing such a good-looking device. The metal back is by no means a fingerprint magnet and the compact body makes one-handed use easier. The device is really light and weighs at 135gm, which is surprising for an aluminum body.

Displayzte-blade-v7-lite-9

The ZTE Blade V7 Lite has a 5-inch 720 x 1280 pixels HD display with 294ppi. Evenzte-blade-v7-lite-5 though 720p doesn’t sound good on paper, the display is sharp and clear. However, it doesn’t get very bright on outdoor lights.

The thick black band surrounding the display has to be the most annoying feature of the device. Other than these, the screen of the V7 Lite is quite good and its wide-angle viewing is decent as well.

What i didn’t about the phone is it’s prone to scratches as it lacks any kind of protection. However, the company has included a Nano protector (better version of Tempered glass) inside the box.

Performance

The ZTE Blade V7 is powered by a MediaTek MT6735P Quad-core processor clocked at 1.0GHz that is backed by a Mali-T720MP2 GPU and 2GB of RAM. Talking about the device’s performance, the Blade V7 Lite lagged only when I had lots of stuff going on in the background while playing high-end games.

So, if you are a moderate user, this could be a perfect device for you as it is pretty responsive and does its works smoothly even though the loading time is a bit longer. But for a device of this price range, it does a nice job. The device did get a little warm around the camera after around 20-30 minutes but it’s not something you need to worry about.

Software

The ZTE Blade V7 is running on Android 6.0 Marshmallow with MiFavor UI on top. The UI lacks an app drawer. I installed a custom launcher since I had a hard time managing apps. Other than these, the software department of the device is quite well and lag-free.

Hardware

Moving on, the camera bump at the back is not so big. At the front, the V7 Lite features off-screen navigation buttons that are backlit. And yes, it also features an actual headphone jack! At the back, there are two speaker grills but only one of them actually works (like the ones seen on iPhones and Nexus 5). The speaker is mediocre and not very loud. It can be easily covered when using the device.

zte-blade-v7-lite-7

There’s not much of a choice regarding the ZTE Blade V7 Lite as it is available in only one storage option. The device has 16GB onboard storage and 10.68GB is available to the user. The device does come with an option for expandable storage up to 64GB which is sufficient, at least for me. The downside is that you need to choose between your extra SIM and a microSD card.

Camera

On the camera department, the ZTE Blade V7 Lite features a 13-megapixel rear facing camera and a 8-megapixel front facing camera. Both cameras are equipped with flash.

zte-blade-v7-lite-11

The camera shoots average in well-lit areas but it’s a decent bargain for a phone priced below Rs.  19,000. However, it is quite poor in under-lit areas. The pictures come out too noisy and over-exposed almost every time. There is a pro mode where you can adjust ISO, Exposure and shutter speed, but that doesn’t add to the quality of the picture. It also can’t focus properly on objects that are in some distance.

The camera takes selfies with a little noise but the front facing LED flash helps under poorly lit settings. However, if you’re looking for some point and shoot camera that can capture some decent macro shots, the Blade V7 Lite will do the job for you.

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Fingerprint

The fingerprint scanner is one of the major selling points of the ZTE Blade V7 Lite. It is responsive and really snappy, something you wouldn’t expect in a phone of its price range. I could unlock the device without any hiccups. The fingerprint scanner is housed on the back of the device, right below the camera.

zte-blade-v7-lite-10

Connectivity

The ZTE Blade V7 Lite has a dual hybrid SIM slot, i.e. SIM+SIM/microSD card. It supports a micro SIM and a nano SIM. Furthermore, it also supports 4G connectivity. Other connectivity options include WiFi b/g/n (no dual band, ac), GPS, Bluetooth, and FM Radio.

Battery

ZTE Blade V7 Lite has a 2500mAh battery. Since the device sports a 720p display, the battery lasts long. Under heavy usage, which consisted of constant gaming, web browsing and watching videos, it got me a screen-on-time of 4-5 hours. Therefore, if you are a moderate user, the phone will last you a full day and will probably give you more than 5 hours of screen on time.

zte-blade-v7-lite-2

The only complaint I have about the battery is that it takes around 3 hours to charge from 0 to 100%. For a battery that small, it shouldn’t take such a long time to charge.

Conclusion

For me, the ZTE Blade V7 Lite is one of the best devices under Rs. 19,000. It is equipped with a snappy fingerprint sensor, one of the best aluminum body and a lag-free UI. The battery lasts long and the camera is good for point and shoot in well-lit conditions.

zte-blade-v7-lite-4

Overall, the ZTE Blade V7 Lite is a decent device for Rs. 18,990. And if you spend your hard-earned money on this device, you won’t regret your decision.

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Huawei announces Honor 6X, Media Pad 2 & Watch S1

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Huawei has announced the latest products in the Honor Lineup. Let’s start with a new smartphone, Honor 6X. This is the first mid-range phone from Huawei to sport a dual lens camera setup and the third phone from Huawei to sport a dual lens setup beside the flagship Huawei P9 and Honor 8. Besides that, Huawei has also announced, Media Pad 2 or Honor Pad 2. Also, there’s a new iteration to Huawei Watches, Huawei calls it the Watch S1.

Huawei Honor 6X:

Honor 6x is a mid-range phone with maxed out specs like one would expect in 2016. The phone houses a 5.5inch Full HD display with 2.5D glass, giving a seamless experience while using the phone. It is powered by the Huawei’s in-house Kirin 655 chipset which is an octa-core chipset whose 4-cores are clocked at 2.1GHz and the rest 4-cores clocked at 1.7GHz, this makes the phone both powerful and energy efficient. Honor 6x comes in two variant, one with 32GB internal storage and 3GB RAM and the next with 64GB internal storage and 4GB of RAM, both the phone has Micro SD card support.

Honor 6x

Talking about the Camera, it sports a 12MP primary camera with PDAF accompanied by a secondary 2MP camera. Huawei hasn’t revealed any details regarding the function of the second camera, so it might be a monochromatic lens like in the P9 or could be something completely new. Up front, we have an 8MP selfie shooter.

Specifications of Huawei Honor 6x:

  • 5.5 inches(1080 x 1920) @401ppi
  • Emotion UI 4.1 on top of Android 6.0 Marshmallow
  • HiSilicon Kirin 655 Chipset
  • Octa-core (4×2.1 GHz Cortex-A53 & 4×1.7 GHz Cortex-A53) CPU
  • Mali-T830MP2 GPU
  • 3GB/4GB RAM
  • 32GB/64GB Internal Storage, Expandable up to 256GB
  • Dual 12 MP + 2 MP, phase detection autofocus, LED flash
  • 8MP Front Facing Camera
  • Fingerprint Scanner
  • Fast Charging
  • Non-removable 3340 mAh battery

Honor Media Pad 2:

Media Pad 2

Huawei Media Pad 2 is a tablet featuring an 8inch display which makes this tablet a really handy companion. Media Pad is powered by Snapdragon 616 SoC which is an octa-core chipset whose 4-cores are clocked at 1.5GHz and the rest 4-cores are clocked at 1.2GHz and is coupled with 3GB of RAM. Media Pad 2 seems like a fairly powered tablet which should be good enough to handle most of your multimedia needs.

Media Pad 2 comes in two variant, one with 16GB internal storage and another with 32GB internal storage, there’s no change in RAM. Camera-wise, it comes with 8MP Rear camera and 2MP front facing Camera. There’s also a SIM version which supports LTE. The device is backed up by a 4,800mAh battery.

Huawei Watch S1:

Honor Watch S1

Watch S1 is a fitness wear from Huawei which weighs just 35g. The watch keeps similar aesthetics like the previous Huawei Watch with a circular watch face, which seems to be more preferred than the square ones. Watch S1 is waterproof up to 50m, it comes with fitness-oriented features like heart rate monitor, steps counting and much more. You can also view and interact with the notifications like in a normal smartwatch. It also has replaceable bands. The best thing about the Watch S1 is that it can last up to 6days on a single charge!

Rumor: Samsung to release only one flagship from 2017

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If rumours are to be believed, Samsung might scrap the production of the Note Series from 2017. According to the Korean News outlet Nemesis, Samsung may release only one flagship device annually to ensure their flagship’s quality. Simply saying, Samsung might ditch their smartphone market strategy in favour of quality of the products they manufacture.

Many people believe that Samsung’s decision to release the Samsung Galaxy Note 7 before Apple released the iPhone 7 and iPhone 7 Plus is the main cause of the Galaxy Note 7 fiasco. Samsung has always had a tight schedule since it releases two flagships in a year. And now it is rumoured that Samsung could change its strategy for an effective and a tested flagship.

Not only that, it has also been reported that Samsung is halting and scrapping some of its Research and Development products because of lack of funds. The company could possibly lose $17 billion in potential revenue because of the Galaxy Note 7 crisis.

An official from one of Samsung’s partner firms said, “Samsung has not notified its suppliers of the plan to scrap the current two-flagship models strategy, but if so that could impact the parts suppliers to some extent.”

“For now, everything is up in the air about what Samsung will do to recover from the recent fiasco involving the Galaxy Note 7, but it will certainly make changes to its current marketing strategy and product portfolio”, the official added.

Please note that this is just a rumour and Samsung hasn’t said anything about this matter. Do you think Samsung is making the right decision if this rumour turns out to be true? Let us know in the comments.

How to Spoof MAC Address on Android Phones

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Today on How to section we are discussing one of the ways of spoofing MAC address in rooted android phones. A Media Access Control (MAC) address is a 12-character unique identifier assigned to a specific piece of hardware such as the network adapter of your Wi-Fi device. In simple words, a MAC address can be used to uniquely identify your Android phone on the Internet or the local network.

Before you spoof the MAC address, you need to record the original/current MAC address of your device which can be done according to the instruction below:

find_and_change_mac_address_in_android_mobile

  • On the HomeScreen of your phone, tap Menu button and go to Settings.
  • Tap About phone and go to Status
  • Now scroll down to record the 12-digit code shown under Wi-Fi Mac address. An address would read something like: 08:00:28:63:5a:e1

Requirements for Spoofing the MAC Address

  • Rooted Android Phone
  • BusyBox app installed on your phone
  • Once BusyBox is installed, you need to install Terminal app

Once the above requirements are satisfied, follow the instructions below to spoof your MAC address:

  1. Open the Terminal app and type the commands as listed below:

$ su [HIT ENTER]

$ busybox iplink show eth0 [HIT ENTER]

(This will show your current MAC address, just for your confirmation)

  1. Now, type the following command:

$ busybox ifconfig eth0 hw ether XX:XX:XX:XX:XX:XX [HIT ENTER]

(In the above command, replace XX:XX:XX:XX:XX:XX with your new MAC address)

3. You have now spoofed your MAC address successfully. To check for the change, enter the following command again:

$ busybox iplink show eth0 [HIT ENTER]

Now you should see your new MAC address.

Google AMP: Loads Web Pages in less than a second!

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The Web as we know has always been this slow and ever loading series of web pages. No matter how high-bandwidth internet connection we have, some web pages are made in hell, with all their ads and unmanaged databases, which take ages to load. So that’s all about to change now, Introducing the Google Accelerated Mobile Pages (AMP).

Google AMP is a way to build web pages for static content, well that’s a bummer right? Cause all the slow pages are usually dynamic! But it’s a start and the development of AMP is continuous. AMP is somewhat similar to the instant articles that you see on Facebook. For starters, it is a great way to boost traffic to your website. If your web pages load fast and the contents it has to offer are just that good, then you’ve hit a jackpot. Also, the AMP pages appear on the top of Google search list! If your site is based on WordPress, you have a plugin to convert your web pages into AMP. Any static web pages can be converted to AMP using simple HTML codes, to do so, you have to either create an alternate version of the web page for AMP or convert the whole website to AMP. Google provides a cache that can be used by anyone for free, and all AMPs will be cached by the Google AMP Cache.

Google AMP

To this day, over 600million AMP documents have been created by some major sites like eBay, Reddit, Shopify, WikiHow to name few. The speed is possible because of the Google’s Cache Server and also many restrictions that you have to put in your web page, to make it load faster, like most of the Javascript is not allowed, you cannot use certain HTML tags like forms, and you have to use streamlined version of CSS. So yeah! a lot of restrictions, but in the end, it’s totally worth it.

Google AMP

We have already seen traces of AMP in Google search here in Nepal as well. AMP uses 10 times fewer data than the non-AMP pages. Previously it was limited to Top Stories section on Google search, but now it is included in all Google mobile searches. To know it’s an AMP page just look for the bolt icon like in the Facebook Instant Articles. AMP is insanely fast, it takes no less than a second to view a web page.

The Ads are still there but they won’t be affecting the performance. Now this has got me really excited, what if all the web pages could open this quick? But the downside to all this, is that, all of the web pages will be stored in Google’s server, so, Google will be controlling all of that data which raises questions for privacy!

iPhones and Apple devices? No thanks

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Apple released the iPhone 7 and iPhone 7 Plus last month amid massive fanfare, and a misdirected and deceptive attention. The company has again showcased its product in such a way that people are ready to lose anything just for the sake of buying them. Last year, two Chinese men were reportedly set to sell their kidney, just for the sake of buying iPhone 6s. It probably won’t be long until we will get to read news related to iPhone 7s and kidneys.

The iPhone 7 and iPhone 7 Plus went on sale over 3 weeks ago, and as always, we got to see people line up to buy the device. And all this because of what? Hard sell! Apple always makes their customers believe they are missing out on huge stuffs if they don’t buy their products.

I’m not saying Apple sells sub-standard products. All apple devices are well-built, and look sleek. The app environment and ecosystem is good too. All this is coupled with a good service. So, if you buy any apple devices you won’t have to suffer any problems related to quality and service.

But is quality and service enough for the pricing of the devices Apple makes? Is the pricing of the iDevices completely justifiable?

apple-products

Take a look at the price iPhones are currently being sold in Nepal. The newly released iPhone 7 and iPhone 7 Plus are available for pre-order right now. The cheapest 32GB variant of the devices will cost you Rs. 92, 550 and Rs. 113,550 respectively. Likewise, the iPhone 6s is priced at Rs. 87,000 for the 16 GB variant while the older iPhone 6 Plus is priced at Rs. 88,000 for the same storage option. The three-year-old iPhone 5s is being sold for a whopping Rs. 55,000 for the 16GB version which shows how high iPhones that are well into their life cycles are valued.

The total manufacturing cost of the iPhone 7 is only $224.80 (Rs. 23,938.925). Considering this, the selling price of the device is way too high. Yes, Apple has to pay for marketing price, but isn’t the $649 selling price too high?

If some hardware-based specifications are taken into consideration, the midrange devices in the price range of Rs. 15,000 to Rs. 20,000 have similar specifications to the iPhones of these days. Yes, I know these devices aren’t realistically similar by any means, but does it make sense to pay six times more for a device that can’t be justified by its own hardware?

Some people might say that iPhones aren’t just about the hardware, arguing that the software experience is a greater factor for the complete experience. Yes, the software experience is great. But some android devices nick iPhones today. The interface is a mess, there is very little customization available, and the file transfers is complex, all thanks to iTunes. The iPhone users might find this to be wrong, but that was my verdict after I used iOS.

Another major problem: A friend of mine had to pay Rs. 94,000 just for changing the display of his MacBook. Another friend had to pay Rs. 60,000 just to change the logic board of her MacBook Air. Not only this, simple stuffs such as power adapters of MacBook will empty your pockets.

Apple isn’t trying to convince people to buy its products; it wants everyone to be included in its own program. And the lines of people standing outside Apple stores to buy their absurdly expensive devices tell the tale.

I am happy to let Google show ads here and there in exchange for the excellent software and customization experience I get to choose, that too from a wide variety of smartphones. I’m happy to stay away from iPhones and all other apple devices. But hey, if it’s not an iPhone it’s not an iPhone.

Panasonic Eluga Arc 2 and Eluga Note Launched in Nepal

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Allied Tradeline, the authorized distributors of Panasonic smartphones in Nepal, has unveiled two new phones in the Nepali market — Eluga Arc 2 and Eluga Note. The Eluga Arc 2 is priced at Rs. 21,990, while the Eluga Note is available for Rs. 22,990.

The Eluga Note offers a bigger 5.5-inch FullHD display with no protection mentioned. The Eluga Arc 2 has a smaller 5-inch display with a lower resolution of 720P. The Eluga Arc sports a 2.5D Asahi Dragon trail glass on the back and the front. The Eluga Note has a plastic removable back that doesn’t feel as premium as its counterpart Eluga Arc 2.

Powering the Eluga Note as well as the Eluga Arc 2 is a MediaTek processor (MT6753 and MT6725) which are obviously not the fastest SoC’s at this price range. However, Panasonic has included 3GB of RAM and 32GB of onboard storage on both these models. The storage can be further expanded via microSD card up to 128GB with microSD.

Both the Eluga Note and Eluga Arc 2 runs on Android 6.0 Marshmallow with Fithome UI. Both phones are not expected to get Android 7.0 Nougat considering the history of Panasonic in terms of updates. Connectivity options include Dual hybrid SIM slot with 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, and GPS. The Eluga Note features a 16MP rear camera with triple LED Flash, f/1.9 aperture, 6P lens, and 1080p video recording. The Eluga Arc 2 has a modest 8MP rear camera with LED flash. Both the phones houses a 5MP front camera. Fueling the Eluga Note and Eluga Arc 2 are 3000mAh and 2450mAh battery respectively.

Panasonic Eluga Arc 2 Panasonic Eluga Note
5-inch (1280 x 720 pixels) IPS on-cell touch 2.5D Curved glass display 5.5-inch (1920 x 1080 pixels) Full HD IPS LTPS display
1.3 GHz quad-core processor 1.3 GHz Octa-Core processor
3GB RAM, 32GB internal memory, expandable memory
up to 128GB with microSD
3GB RAM, 32GB internal memory, expandable memory up to 128GB with microSD
Android 6.0 (Marshmallow) Android 6.0 (Marshmallow)
8MP rear camera with LED Flash 16MP rear camera with triple LED Flash, f/1.9 aperture, 6P lens, 1080p video recording
5MP front-facing camera 5MP front-facing camera with 4P lens
Infrared sensor, 3.5mm audio jack, FM Radio, 4G LTE with voLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, USB OTG Infrared sensor, 3.5mm audio jack, FM Radio, 4G LTE with voLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, USB OTG
Dimensions: 144 x 72 x 7.6mm; Weight: 147g Dimensions: 146×74.5×8.15mm; Weight: 142g
2450mAh battery 3000mAh battery
Price: Rs. 21,990 Price: Rs. 22,990

FIFA 17 is now available for pre-order in Nepal

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FIFA 17 is now available for purchase in Nepal too, thanks to online reseller iWishBag. The company is taking orders for the PS4 & Xbox One standard edition of FIFA 17 and has priced the game at Rs. 5,800.

Once the order is taken, your FIFA 17 DVD will arrive at your doorsteps in about two weeks time. As of now you can not pre-order the Deluxe Edition and Super Deluxe Edition from iWishBag.

Priced at Rs. 5,800, this is a fair deal you can get right now. Comparing it with the India pricing of INR. 4,000 (approx. Rs. 6,400), its actually cheaper by Rs. 600.

People who take selfies: narcissists, lonely and psychopaths

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‘But first, let me take a selfie.’ You probably hear this every day, or even say it yourself right before the holy act of taking selfies. Thanks to smartphones, selfies have been a part of our life for a while now. But researchers and scientists warn that taking selfies or being a selfie addict could be associated with loneliness, vanity, and an act of getting approval of others.

You definitely know a certain someone who is always taking pictures of themselves, no matter what the occasion is. Selfies at home, in the office, at parties, selfies when they are alone and the list goes on. Not only that, that person’s Facebook or Instagram is an endless compilation of selfies. (Note: If you do not know that person, it might be you.)

selfies

Simply said, people are addicted to taking selfies these days. While many of us enjoy the act, it could make us insane if the urge isn’t taken care of sooner. Let’s take an example of 21-year-old Danny Bowman.  His story of selfie addiction is quite shocking. Danny was addicted to taking selfies when he was 19. Believe it or not, he used to take up to 200 selfies each day on his iPhone. Over the next six months, he didn’t leave his house, and eventually dropped out of school. Danny used to spend 10 hours a day trying to take a perfect selfie. As his frustrations grew when couldn’t click that perfect picture, he attempted suicide.

Danny Bowman became frustrated that he couldn't take an ideal selfie. So he tried to kill himself.
Danny Bowman became frustrated that he couldn’t take an ideal selfie. So he tried to kill himself.

A research was conducted in over 1,200 men and women by psychologists from Poland and Germany. The results showed a connection between self-esteem and selfie posting among men. Those who thought highly of themselves tended to post more own selfies, although there was no relationship between self-esteem and the frequency of posting group selfies. [Sorokowska A, Oleszkiewicz A, Frackowiak T et al. Selfies and personality: Who posts self-portrait photographs? Personality and Individual Differences. 2016]

One of the lead authors of the study, Agnieszka Sorokowska wrote, “On the one hand, people with high, stable self-esteem might be eager to share their photos because they are not susceptible to criticism. On the other hand, people with low self-esteem might be even more willing to engage in online self-promotion in order to raise their self-esteem.”

Likewise, a research conducted on men by Ohio State University concluded that narcissism and psychopathy in a person resulted in the total number of selfies shared. [Published online in the journal Personality and Individual Differences] Another research published in ‘Scientific Research‘ revealed that the time people spent on using Facebook, going through other people’s profile, watching videos and even the way they view their own Facebook profile was linked with high levels of narcissism.

Researchers in Thailand recently conducted an interview with 300 students which mostly constituted of females aged between 21 and 24 measuring narcissism, selfishness, loneliness and attention-seeking characters. [Published in Journal of Psychosocial Research on Cyberspace]

They later found that intensity of usage of social media and selfie-liking was directly associated. In an interview with Daily Mail, Dr. Peerayuth Charoensukmongkol, lead researcher, said, “Individuals with higher degrees of loneliness tend to report selfie-liking to a greater extent. Taking selfies allows individuals to control what other people see in the photos, it is not surprising that those who exhibit these narcissistic characteristics tend to like selfies because it helps them achieve this personal goal.”

If you’re worried that you could be addicted to selfies, look out for the following signs (source: carteblanche)
  • You can’t make it through the day without taking at least one selfie.
  • You spend a lot of time thinking about selfies, planning where and when to take them.
  • There are instances when you simply cannot fight the urge to take a selfie, no matter how hard you try.
  • You often find yourself taking selfies when you’re meant to be doing something important.
  • You’ve realized you’re taking too many selfies, but can’t get yourself to cut down on the amount.
  • You are almost obsessively checking to see how many people like your selfie and you take it personally when there’s little or no response.
  • Taking selfies has interfered with your social life and relationships.
  • You start to think about everything you do as a possible selfie.
  • You feel better about yourself or more important when you post a selfie.

Although it may be little less hurtful than online bullying, trolling and other online crimes, it is important to acknowledge the addiction to taking selfies as a disorder in this transitioning connection between human beings and technology. We all know we have been narcissistic enough to check how many likes our selfies reached. Let’s hope that we use social media wisely and not have too many Dannys.

Here’s Why Apple Removed the Headphone Jack on iPhone 7

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When iPhone 7 was launched a lot of questions were raised for the Apple’s move on removing the historic 3.5mm jack for its new device. To address this issue Apple’s marketing chief had stated that “It really comes down to one word: courage. The courage to move on to do something new that betters all of us.” But if one digs deeper, ‘courage’ doesn’t seem to be the right word for this new step.

Apple claims the main reasons to be; courage to advance into wireless technology. The jack was said to be removed to create more space on the phone so that new features can be added .And lastly, Schiller described the Air Pods as small, lightweight and easy to connect and stated “vision of how audio can be”.

apple-airpods

But the benefits for the consumer do not seem that promising. The connection is now made through a lightning port which makes most of the headphones incompatible and one requires a small adapter to connect other wired headphones. Also one cannot connect the wired earpiece while charging. The removal of 3.5mm jack doesn’t look overwhelming to the users. Apple has not introduced a wireless charging which has become a common affair in flagship phones today but removed its 3.5 mm jack. The big WHY still exists?

Photo credits: http://www.iphonefaq.org/

I phone 7 doesn’t come with any wireless headphone .The AirPods have to be bought separately and it sells at a whopping $159.And Apple currently owns Beats,the  number one Bluetooth headphone company. Beats announced three new wireless headphones; the Solo 3 Wireless ($299.95), the Powerbeats 3 sports earbuds ($199.95), and a neck-wraparound called the Beats X ($149.95).Both Airpods and Beats will certainly make the most out of this situation.

More to that, any company that manufactures Lightning headphones has to pay a royalty fee for the Apple’s licensing to make the product. Apple gets a cut on Lightning headphones no matter who makes and sells them.

3-5mm-to-lightening-port-in-iphone-7

The reasons are speculative yet factual.  So to explain the reason behind the current scenario, ‘Courage’ doesn’t seem to fit the case but ‘strategic business decision’ may be more accurate.  At present, the removal of 3.5 mm jack does imply a win but the win appears to be more inclined towards the Bluetooth headphone companies rather than the consumers.