CES 2021: Sony announces its lineup of Master Series and Bravia OLED TVs for 2021

Sony TV lineups 2021
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Sony has started the CES 2021 with a bang. It has already announced its ultra-hip lineup of TVs. This came right after Samsung and LG announced their new lineup of TVs. We basically have three categories to look out for: the Master Series Z9J, Sony 4K OLED TVs, and Sony 4K LED TVs. Let’s take a detailed look at each of the 2021 TV lineups from Sony.

Master Series Z9J

The Master Series Z9J is here to replace the Z9G from last year. It is the company’s entry for the 8K TVs for this year. However, higher resolution is just the tip of the iceberg here. It comes with a full array of LED panels and contrast boosting technology. Furthermore, it also has an X-wide angle for better off-axis performance, Acoustic Multi-Audio, a three-way stand for versatile placement, and HDMI 2.1.

Also, they have made a switch from the Android TV platform to the improved Google TV system. And this is true for all the Sony TV lineups for 2021. The Google TV system provides an upgraded interface that places an emphasis on content. It will now be easier to jump to your favorite streaming shows and more.


Then there is the Cognitive Processor XR. It is Sony’s latest picture processing chip. It will undoubtedly help to improve the picture quality. With the help of this processor, the system can intelligently optimize the picture by analyzing different elements and placing emphasis on the focal point. Finally, the advanced local dimming allows the screen to dim and brighten at specific parts of the display, thereby providing deep black levels and punchy highlights.

You can purchase the Master Series Z9J in two sizes: 85-inch and 75-inch. Their prices have not yet been revealed. However, considering the fact that last year’s Z8H is still selling for $9000, we can expect the prices for the new models to be around the same level, if not more.

Sony Bravia X95J and X90J

These are the 4K LED TVs from Sony for 2021. The X95J will replace the X950H from last year and the features are on par with the Master Series Z9J. The only difference being it offers 4K instead of 8K. The same is the case for the X90J too.

sony X95J

The devices won’t be as bright as the Z9J. However, they will still be pretty bright. Both of them use full-array local dimming for better contrast and black levels. Still, they don’t have a Mini LED. Thus, in the case of 4K LEDs, Samsung might have an edge.

But you can still count on them to offer strong HDR performance, acoustic multi-audio, and the flagship cognitive processor XR. The X95J is available in three sizes: 85-inch, 75-inch, and 65-inch. Similarly, the X90J will be available in 55-inch, 65-inch, 75-inch, and 100-inch.

Sony Master Series A90J and A80J

Now for the customer’s favorite OLED TVs, the A90J is expected to carry on the impressive standards set by the last year’s A8H. Both A90J and A80J use the XR OLED Contrast for boosted brightness and solid blacks in shadow areas.

The Master Series A90J also comes with an added aluminum sheet in the panel laminate. This will help the screen to disperse heat better. Furthermore, it also employs WRGB light emission. Other than that you get the Google TV system, a two-way stand, a thin profile, and much more. 

Sony Master Series A90J

A step-down from the A90J is the A80J. This is for those who don’t want to empty their pockets for an OLED TV. However, the trade-off will come in terms of brightness. It will still get the contrast boosting technology, however, it will still be lower than that of the A90J.

The size options for the A90J are 55-inch, 65-inch, and 83-inch. Similarly, for the A80J, the size options are 55-inch, 65-inch, and 77-inch.

  • Check out our review of the Samsung RU7100 55″ 4K TV.