We are all aware of the Honor, that separated from Huawei under the pressure of US trade sanctions. Currently, Honor is honored with surprisingly impressive growth in various markets. As per Counterpoint Research, Honor’s shipments grew by 400% in a year in Europe after it expanded its partnership with major mobile operators like Vodafone, Orange, and Wind Tre. Its midrange and budget series are the main driving force for the growth in Europe.
In the Middle East and Africa too, Honor saw a growth of 500% in shipments. Similarly, they are also expanding in Latin America with a 700% growth in shipments. These growths in different markets are generated compared with the previous year. Moreover, Honor is looking out to expand into other major markets to continue increasing shipments. The company is even teasing the launch of its flagship phone in Nepal hinting at a market expansion here
Honor to re-enter the Indian market with former Realme CEO
According to some Indian reports, Honor is on its way to re-enter the Indian smartphone market in August, this year. This news has become a challenge to other Chinese brands like Realme. To launch Honor’s smartphones in India, they asked Madhav Sheth, the former CEO of Realme India (current VP for business & corporate strategy).
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Madhav Sheth will probably join Honor India to re-launch the brand in India. Not just him, but we can also expect several other director-level executives from Realme’s online and offline verticals to join Honor India with Sheth. His appointment is worth noting at a time when Apple and Samsung are expanding their position in the Indian smartphone market, while Chinese firms face competition.
Honor product expansion
From this, we can see that Honor is committed to increasing its market share in big markets like India even after its separation from Huawei. Moreover, they have also expanded their product portfolio. Recently, they launched laptops like Honor MagicBook X14 and X16 2023 powered by the 12th Intel Core H-series processors. Honor is looking to offer products more than just smartphones in the Indian market as well.
The companies have not officially confirmed these developments, but we will get more information soon. Stay updated to find out more about Honor’s plan for expansion in the key business markets.
- Meanwhile, check out our review of the Honor X9a.