Royal Enfield enters the EV market with Flying Flea sub-brand

Royal Enfield Flying Flee
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Royal Enfield is a historic motorbike company that has been around for over a century. It represented everything about petroleum vehicles — powerful, proud, and absolute badass. However, with growing environmental concerns and increasing interest and demand in electric alternatives — even Royal Enfield had to chime in. The company unveiled its EV sub-brand — Flying Flea, and we are here to talk about it.

Flying Flea Overview

Before delving into the details of Flying Flea, let’s reminisce…

About Royal Enfield

Initially, Royal Enfield was a British brand founded at the face of the 20th century in 1901. The company has some of the most iconic offerings such as Bullet, Classic, Himalayan, and so on in its catalogue. The “Bullet” line of bikes has a history of its own, first hitting the market in 1932. As such, it has stood the test of time and is the world’s oldest motorcycle in continuous production.

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Royal Enfield Bullet 1932

In the 1990s, it was wholly acquired by Eicher Motors — standing on the base of decades of partnership between the two companies. This move effectively transformed Royal Enfield into an Indian Brand. The company is still going strong as ever. It continues to produce retro-style motorbikes with rugged aesthetics and has one of the most fanbases.

Drop Flying Flea

Despite being an icon in internal combustion engine motorbikes, Royal Enfield recognises that the future is electric. Given that, the company has been working on electric alternatives for some time now. Last year, it showcased a battery-powered version of Himalayan — one of its popular offerings, but it never made it to the streets.

Flying Flea Promo

After long leaks and teases, Royal Enfield is finally entering the EV market with its new sub-brand — Flying Flea. While this name sounds like some quirky supervillain from comic books, it is actually a shoutout to the rich history of the company. It is a reference to small, lightweight motorcycles that would be airdropped into enemy territory during the Second World War. Even the promotional material of the Flying Flea shows a motorbike being parachuted down to the ground.

What to expect

Royal Enfield will be launching two motorbikes under the Flying Flea brand name — C6 and S6. We only have information on the former as of now. It will be a cruiser bike with a forged aluminium frame and a magnesium battery case. Furthermore, it has rather thin tyres, and compact battery and motor units.

As such, the FF.C6 is a far cry from the sturdy and heavy build of the motorbike, Royal Enfield is so famous for. This is likely a conscious approach, taken to reduce the strain on the bike’s battery and enhance the range it offers. Other than that, Flying Flea bikes will be receiving OTA software updates like every other EV in the market. Additionally, it will offer wireless charging for your smartphone, which will serve as a key for this bike. Royal Enfield also claims highway-capable speeds and cruise control, but we will have to wait and see about this one.

Flying Flea Launch and Availability

Royal Enfield announced its all-electric sub-brand Flying Flea at the EICMA 2024 held in Italy. As I mentioned earlier, the company will be launching C6 and S6 under the “Flying Flea” moniker. The former has already made it to the company’s official website, urging visitors to register their interest. In contrast, the latter will only see the light of the day later in 2026.

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