Xiaomi is officially here in Nepal, and the company held its first event today. It shared its plans and strategies from here onwards and also launched four new devices.
The Xiaomi Mi A2, Mi A2 Lite, Redmi 6 and Redmi 6A, are the company’s new mid-rangers of various price ranges that were unveiled today. All these devices enter the saturated mid-range mobile phone market looking to emulate the success of their predecessor but with quite a competitive pricing.
From the event, we got to know that Xiaomi has opened an office here in Nepal to control the selling, and marketing of the Xiaomi phones and products. Beforehand, two different distributors had the sole authority to sell the company’s devices here.
With the new business model and strategies, we can expect Xiaomi to focus more on the customers by providing high-grade devices at a cheaper price tag. And we got to see the first demo of those strategies through the new smartphones.
We got to interview Mr. Sanket Agrawal and Mr. Saurabh Kothari, officials from Xiaomi, regarding the company’s arrival in Nepal and their future plans. They stated on how the company follows the customer-first model and how they will do the same here starting with the four new Mi and Redmi devices.
The officials also stated that Xiaomi will now be more aggressive with the pricing and is working to bring in new devices according to the needs of the customers. And for those waiting for the Poco F1, well the device is launching soon, probably after Dashain
Here are the four new devices that were launched today:
Xiaomi Mi A2
The Xiaomi Mi A2 is the direct successor to the widely popular Mi A1. The A-series of Xiaomi comes under Google’s Android One project out of the box. This device is 5.99-inch tall and has an 18:9 aspect ratio. It features a metallic unibody design with a vertical camera compartment. The dual rear cameras measure 12- and 20-megapixel and are capable of capturing 4K videos. On the front sits a 20-megapixel selfie camera.
The Xiaomi Mi A2 is powered by the Qualcomm Snapdragon 660 chipset and has 4 GB of RAM. It has a 3,000 mAh battery that is supported with Quick Charge. However, it lacks the headphone jack due to its slim design.
Xiaomi Mi A2 Lite
The Xiaomi Mi A2 Lite, like its name suggests, is the lite variant of the Mi A2. Unlike the Mi A2, this device has followed the trend of sporting a notch on the IPS LCD display that is 5.84-inch tall. It has a quad-core Qualcomm Snapdragon 625 processor aided by 3 or 4 GB of RAM which has 64 and 32 GB storage respectively.
On the optics front, this device comes with dual 12- and 5-megapixel cameras. There is a 5-megapixel selfie shooter on the front. Like the Mi A2 and the older Mi A1, this smartphone is also an Android One device. It has a large 4,000 mAh battery with no fast charging technology.
Xiaomi Redmi 6 and Redmi 6A
The Xiaomi Redmi 6 and Redmi 6A are the cheapest phones launched today by Xiaomi. Both the devices come with a 5.45-inch HD+ IPS LCD display. The Redmi 6 is powered by the MediaTek Helio P22 chipset whereas the Redmi 6A has the MediaTek Helio A22 chipset. Both the devices have a 3000 mAh battery.
The Xiaomi Redmi 6 is more expensive among the two and features a dual camera setup. It has more storage than the Redmi 6 and comes with 3 and 4 GB of RAM.
Xiaomi Mi A2, Mi A2 Lite, Redmi 6 & Redmi 6A Price in Nepal
The Xiaomi Mi A2 was expected to be priced above Rs. 35,000. However, Xiaomi has priced the 4 GB + 64 GB variant at Rs. 30,999. Likewise, the 3 GB RAM and 32 GB storage variant of the Xiaomi Mi A2 Lite is priced at Rs. 20,999. The higher-end 4 GB and 64 GB version will sell for Rs. 24,499.
The Xiaomi Redmi 6’s 32 GB and 64 GB variants are priced at Rs. 16,499 and Rs, 18,499, respectively. The cheapest of the devices launched today, the Redmi 6A will be priced at Rs. 12,999. All these devices will go on sale starting 30th September 2018.
For a couple of years now, the Nepali consumers have asked for well-performing smartphones in a cheaper price tag. But that has not been the case for a long time. Even the smartphones that are available for cheap in the international market come at a costlier price. Due to the profit margins, the marketing and business model for selling products, and tax, the prices of phones skyrocket.
However, Xiaomi looks to change all of that with its new business model. A lot of Nepali customers had expected the Chinese giants to take this step in the past. But better late than never right?
According to Xiaomi Nepal, the company will receive only 5% profit margin on its devices just to make the price competitive. This is the perfect example of a company thinking only about the customers.
Today’s event was an example of how Xiaomi is going to do its selling here in Nepal. And it has definitely set an example for other smartphone companies in terms of pricing!